The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, an...
Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because cust...
What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutio...
Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market.
Because the product is in a monopoly market, it's harder to just...
Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences?
I can't find the answer anywhere....
Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encou...
Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thanks......
Authentic and Transparent Marketing
Definition
Authentic and transparent marketing and advertising involves being honest, genuine, and open about a company's products, services, policies, and values. By using authentic and transparent ...
Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a set of marketing innovation guidelines that can he...
The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute to company growth and success? And what FORMS OF VALUE does it actually generate...
Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing function of a company:
1. The company is not sufficientl...
Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...
Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing m...
What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology. ...
Marketing Tactics Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up...
What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...
Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and accounting for the ripple effects of these strategies on other stakeholders and func...
From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to one t...
Hard and Soft Marketing Styles 😜
These are the various styles of a marketer:
Hard style: Marketer tells he is going to take your money and takes it.
Soft style: Marketer does not tell he is going to take your money, but at th...
Impact of Internet on Marketing
How has internet affected the marketing practices of big companies?
Which industry or sector is affected the most? Why?...
Implementation of Marketing Strategy
A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks...
Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production...
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