Signs of Marketing Weaknesses

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Signs of Marketing Weaknesses

In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing function of a company:
1. The company is not sufficiently market-focused and customer-driven.
2. The company does not fully understand its target customers.
3. The company needs to better define and monitor its competitors.
4. The company does not properly manage relationships with stakeholders.
5. The company is not good at finding new opportunities.
6. The company's marketing planning process is deficient.
7. Product and service policies need tightening.
8. The company's brand-building and communication skills are weak.
9. The company is not organized for effective and efficient marketing.
10. The company has not made maximum use of technology.
⇨ Any other?

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		4 Hatoum Naji Student (University), Syria
	Six Deadly Marketing Mistakes 1. Not having a marketing plan. 2. Not differentiating your business from your competition. 3. Not having a systematic referral generating program. 4. Neglecting to communicate and market to your current customers. 5. Make money with other people's customers. 6. Not realizing you are in the business of marketing your product or service. Source: Thomas Jefferson Six Deadly Small Business Marketing Mistakes

		1 Kit Walker Manager, India
	Please Elaborate Hii Mr. Naji, Could you please elaborate on point no. 3 - systematic referral generating program? For a small business man, do you really think this is a severe mistake? Regards, Keith.

		2 paula Powell Student (MBA), Jamaica
	Systematic Referral Generating Program Businesses lose customers naturally by attrition. A referral program usually gets people who are interested in the offerings, since the referrals are made by family, friends and other people who know the needs of the person that is referred.