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Rachael, UK
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Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences?
I can't find the answer anywhere.
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Waseem, Jordan
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Answer: It’s simply the difference between short term (operational) and long term (strategic) in marketing planning.
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Christopher Schwand, Austria
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Operational versus Strategic Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:
- Marketing environment
- Strategic Marketing Management
- Market Research
- Consumer Behaviour
- B2B
- Market Segmentation
- Internationalisation
Operational Marketing:
- Product
- Price
- Place
- Promotion
- Services
- Internet
Hope this helps a little.
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mehdi zaribaf
management , Iran
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Strategic vs Operational Plans A strategic plan is related to aligning the organization to its environment in the long term. So it emphasizes effectiveness (doing the right things), is general and scientific analysis can be mixed with intuition.
An operational plan, which could be tactical and operational, is a plan to execute a strategic plan in the intermediate and short term and it involves resources and time. So it emphasizes efficiency (using resources wisely, or doing the things right).
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Garry Pasiona
Manager
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Operational versus Strategic Marketing 'Operational' is routinely, something that is commonly done, or a solution to existing problems.
"Strategic" means breaking new grounds, identifying key issues and opportunities, and having a conceptual perspective.
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Elio Petti
Student (University), Italy
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Thanks So Much Mr Christopher Schwand @Christopher Schwand: If University lessons were as clear as your explanation, everything would be perfect... Thanks so much!
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Sneha Jain
Analyst, India
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Operational versus Strategic Marketing - Strategic objectives are long-term organizational goals that help to convert a mission statement from a broad vision into more specific plans and projects.
- Operational objectives are daily, weekly or monthly project benchmarks that implement larger strategic objectives. Operational objectives, also called tactical objectives, are set out with strategic objectives in mind and provide a means for management and staff to break down a larger strategic goal into workable tasks.
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Leigh Cowan
CEO, Australia
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Difference Between Operational and Strategic Marketing @Garry Pasiona: in conclusion, there is a massive difference between operational and strategic marketing. This is the reason that some CMO's last less than two years in big companies... They just don't possess the strategic knowledge and skills that is necessary at this level.
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