Weighted and Unweighted Average SERVQUAL Scores?
If the unweighted average SERVQUAL score is 1.312, and the average weighted score is 30.606 what does that mean? I'm using the average discrepancy between a customer's expectations and the customer's ...
Referencing 12manage
May I please refer to this 12manage page as a source in my master research, adopting the figure and linking the source to this web-page? I am studying for a master in vocational pedagogy and want to s...
How to Make Money from Value Added Services
In the HBR of May 2008 there is an article from Werber Reinartz and Wolfgang Ulaga about how manufacturing companies can sell value added services more profitably. Four steps to developing a profitabl...
Explanation of the SERVQUAL Gaps
Parasuraman et al., 1985, (p.41-50) developed a conceptual model of service quality where they identified 5 gaps that could impact the consumer's evaluation of service quality in 4 different industrie...
Customer Service is an Opportunity to Differentiate your Business
I am constantly amazed at the low standards of customer service here in Queensland. There are obviously a lot of people who are working in customer service positions who do not enjoy interacting with ...
How to analyze a Supply Chain Using SERVQUAL Model?
Can I use the SERVQUAL to analyze the interfaces in a supply chain? For example the interface between supplier-farmer or between retailer-customer. I am researching this for the organic supply chain i...
GAP Model versus SERVQUAL Model
Is there a difference between the SERVQUAL and Gap Model? Some literature seem to suggest they are one thing, others suggest the former is a product of the last....
Customer Service Excellence ( CSE)
In a presentation I made for a management workshop for Customer Service Excellence ( CSE), a question threw me off balance and this was it:
What are real differences between principles of and standar...
Impact of Service Delivery on Strategy
I need your guide to justify why service delivery is important for strategy:
- Why should we put service delivery as a consideration of the company's long-term plan?
- Wat are the necessary initiat...
Calculating the variations in expectations in SERVQUAL
I am working on my thesis and I am using the SERVQUAL method to calculate the variations in expectations among hotel personnel. Where can I find more information on how to calculate the results from ...
Gap 5 in SERVQUAL model
It is relevant to note that the difference between the expected service by the customer and the perceived service by the customer (= gap 5) in the SERVQUAL model equals the sum of the gaps 1 + 2 + 3 +...
Extra SERVQUAL Dimensions
Remember the 5 key dimensions merely form the base - just like the 4Ps and the extended Ps do for the Marketing Mix.
Depending upon the context there can be a need to add 1 or more variables or facto...
Using SERVQUAL for Employee Satisfaction
I am eager to know if the model is recommended to use for measuring employees satisfaction throughout an organization. Do you have some experience to share?...
Zone of Tolerance in Service Quality Expectations
An important factor that needs to be considered when assessing customer perceptions and expectations on service quality is the Zone of Tolerance. The zone of tolerance cannot be understood without di...
Interactions Between the Gaps The impact of the first 4 gaps also impact gap 5. The extended SERVQUAL model actually measures the impact of these int...
How to Assess the Quality of E-Services Academic research has shown that SERVQUAL method is also successfully applicable to measure service quality levels in e-...
The Gronroos Model and Criteria Mr. Gronroos also formulated some criteria to test the quality of services (not always easy to measure this...):
1. Pro...
Measuring Customer Satisfaction The American Customer Satisfaction Index (ACSI) is an economic indicator based on modeling of customer evaluations of th...
Definition of Service, Service Identification, Service Attributes, Service Qualifiers The ServQual Model is missing a well-founded and universally valid definition of the term 'service'. In January 2016, Pr...
External Strategic Analysis Presentation by G.M.H. Broekema about customer analysis as part of external strategic analysis. Includes: Customer resea...
SERVQUAL, Service Quality Management, CRM, CEM, Customer Loyalty, Customer Satisfaction This presentation elaborates on service quality, especially focusing on perceptions and expectations of consumers and th...
Customer Satisfaction Improvement, Client Satisfaction Improvement This presentation introduces a five-step customer satisfaction process that can be helpful to realize organizaitons aim...
Introduction to the GAPS / SERVQUAL Model After having developed the company's value proposition, it is important that the organisation delivers on the promises t...
Organizational Management, Value Creation Preesentation about Customer Value Management (CVM) by J. Blanc. It includes the following sections:
1. Definition of C...
Customer Experience Management, Customer Satisfaction, Customer Quality, Quality Management, SERVQUAL This presentation elaborates on customer expectations on services. The presentation includes the following sections:
1....
Decision Making, Behavioral Economics Presentation about consumer behavior in services. The presentation includes the following files:
1. Consumer Problems
...
Initial Understanding of the Difference Between Service Management and Systems Management In this video five several IBM experts give their views on Service Management and the difference with Systems Management...
Services Marketing, Service Sector Marketing, Hospitality Services This presentation is about marketing in the services sector, emphasizing the travel and tourism sectors. It includes the...