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Data Analysis Using SERVQUAL Model
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folu yaks
7
folu yaks
student, United Kingdom

Data Analysis Using SERVQUAL Model

How do you analyse the data obtained from this model? What statistical tool do you use and how is it done?

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  Safa Al-Nashmi
2
Safa Al-Nashmi
Technical professional specialist , Kuwait
 

Data Analysis Using SERVQUAL Model

The SPSS tool will do all the work and analysis for you.
In my research I used ANALYZE COMPARES MEANS to obtain a one-way analysis of variance, standard deviation and others, to tests for linearity. I used the NORMALIZATION CANONICAL method to analyze the differences or similarities between variables.
Also I used the CORRELATIONS ANALYSIS test to measure how variables or rank orders are related.

  upender yennam
0
upender yennam
India
 

SERVQUAL Data Analysis with SPSS

Can you please elaborate further Mr. Safa Alnashmi?

  Safa Al-Nashmi
2
Safa Al-Nashmi
Technical professional specialist , Kuwait
 

SERVQUAL Data Analysis with SPSS

It depends on the method used during the analysis. In my case I used SPSS tool to test for linearity which explains how related the answers and the questions in the survey are.
For example: if the output result is greater than 0.5 then further analysis needs to be done like correlations analysis "and or" another test in order to identify the significant "if exist" in the answers, questions and their relation (how related) based on the service being measured.

 

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Summary Discussion Topics
topic Calculating the variations in expectations in SERVQUAL
topic Gap 5 in SERVQUAL model
topic The Standard SERVQUAL Questionaire
topic Extra SERVQUAL Dimensions
topic Using SERVQUAL for Employee Satisfaction
topic Weighted and Unweighted Average SERVQUAL Scores?
topic How to deal with Change in Perceptions in SERVQUAL?
topic Zone of Tolerance in Service Quality Expectations
topic Referencing 12manage
topic SERVQUAL Should Include Product Quality
topic Analyzing Gap 4 of SERVQUAL
topic How to Make Money from Value Added Services
topic Explanation of the SERVQUAL Gaps
👀Data Analysis Using SERVQUAL Model
topic Customer Service is an Opportunity to Differentiate your Business
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