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Extra SERVQUAL Dimensions
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SERVQUAL
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AB
23
AB, UK

Extra SERVQUAL Dimensions

Remember the 5 key dimensions merely form the base - just like the 4Ps and the extended Ps do for the Marketing Mix.
Depending upon the context there can be a need to add 1 or more variables or factors to SERVQUAL. That is perfectly OK and just improves the utility.

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  George Gannage
0
George Gannage, usa
 

Adding Qualitative SERVQUAL Dimensions

You mentioned that you may add dimensions to your survey instrument in addition to the 22 SERVQUAL questions, can these be qualitative questions?

  Jos
0
Jos, The Netherlands
 

Adding B2B Variables to SERVQUAL

I did a thesis in a B2B situation. Therefore I needed to add variables to make the model applicable.
I did a factor analysis for 300 respondents and discovered the model works brilliantly in a B2B situation and extra dimensions can add value.
The questions were all quantitative.

  Amaad Uppal
1
Amaad Uppal
Professor
 

Additional SERVQUAL Variables for Education

I am doing a research on e-learning satisfaction. I think an additional variable "Learning Content" needs to be added to the original construct to make it more relevant for e-learning. Any thoughts?

 

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topic Gap 5 in SERVQUAL model
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Special Interest Group


More on SERVQUAL
Summary Discussion Topics
topic Calculating the variations in expectations in SERVQUAL
topic Gap 5 in SERVQUAL model
topic The Standard SERVQUAL Questionaire
👀Extra SERVQUAL Dimensions
topic Using SERVQUAL for Employee Satisfaction
topic Weighted and Unweighted Average SERVQUAL Scores?
topic How to deal with Change in Perceptions in SERVQUAL?
topic Zone of Tolerance in Service Quality Expectations
topic Referencing 12manage
topic SERVQUAL Should Include Product Quality
topic Analyzing Gap 4 of SERVQUAL
topic How to Make Money from Value Added Services
topic Explanation of the SERVQUAL Gaps
topic Data Analysis Using SERVQUAL Model
topic Customer Service is an Opportunity to Differentiate your Business
topic How to analyze a Supply Chain Using SERVQUAL Model?
topic Definitions of Service Value
topic GAP Model versus SERVQUAL Model
🔥 Customer Service Excellence ( CSE)
topic How the SERVQUAL Model is Applicable in Health Care Organizations
topic Impact of Service Delivery on Strategy
Special Interest Group
Knowledge Center

SERVQUAL


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