このfrustrating事実、C.K. Prahaladをわかっている彼の本を始める: 簡単なけれども革命的な提案の「The Fortune at the Bottom of the Pyramid」: 私達が犠牲者または重荷として貧乏人について考えることを止め、弾力性のあり、創造的な企業家および価値意識した消費者としてそれらを確認し始めれば機会の全新しい世界は開発する。
Prahaladは,000,000,000人の貧乏人が全体的な貿易および繁栄の次のラウンドのエンジンである場合もある提案し革新の源である場合もある。 Bottom of the Pyramidの顧客に役立つことは大きい会社が市民社会の組織および地方自治体を共同して使用するように要求する。 なお、Bottom of the Pyramidの市場開発はまた草の根で何百万の新しい企業家を水平に創造する。
Fighthing Corruption in Developing Countries. The Role of Leaders
I am looking for ideas to start a study on how to "eliminate" corruption in developing countries. Actually, most developing countries depend on rich countries and international organizations to run th...
Increase the Whole Pyramid
It is easy to imagine that if someone moves up to the top, another one will move in the opposite direction, that is down to the bottom. This happens when the pyramid does not grow in its volume. Since...
Bottom of the Pyramid and Technology
The assumption that only the developed world would appreciate and pay for new technology while previous technology are reserved for the poor, is a delusion. The poor equally appreciate new technology....
Bottom of the Pyramid Concept by CK Prahalad is Profound
A profound concept. Aiming at a win-win solution for all.
As Mahatma Gandhi said something like this (I do not remember exact words) if you govern a state, think about whether your action brings a sm...
Bottom of the Pyramid People and SMEs
The development of SME strategies to mobilize the financial resources of the BOP will help get the BOP out of the $2 per day zone....
Packaging at the Bottom of the Pyramid
Perhaps one can look at the BOP concept from the point of view that low income earners require to consume quality products as much as the individuals on the higher parts of the pyramid. Unfortunately ...
Using House of Quality With Bottom of the Pyramid Framework
The Bottom of the Pyramid framework can be perceived as an idea that will make the poorest people in our society more creative and innovative. Whichever approach or policy is adopted to make this a re...
Responsibility of International Corporations
Large corporations such as Nestle and Exxon mobile have traditionally supplied raw materials with a low price from developing countries, but they have shown only little amount of
co-operation with l...
Why Informal Economies can Become Larger than Illegal Economies
Over the last decades, the concept "informal economy" has been conceptualized in many ways (see here for detailed info); scholars often refer to it as economic activities that take place outside a def...
Enabling Bottom of the Pyramid (BOP) Entrepreneurs
Micro credit organizations such as KIVA are enabling access to credit. It's a good start. Education institutions (now often profit driven) need to make the access to trade education as well as other m...
Definition of Informal Economy
People that belong to the bottom part of the economic pyramid are often unable to generate income from the so-called formal economy, and therefore they aim to sustain themselves via informal economic ...
Problems with Bottom of Pyramid
No matter how liberal and open we project ourselves... It's easy to say we should improve the capabilities and position of those at the bottom of pyramid.
But when it comes to implementing it, it req...
Rural Marketing - Rural (Tourism) Marketing
How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people?...
Effective Humanitairian Aid to BOP Countries: The Case of Haiti
Haiti has once again been hit hard, this time by a devastating hurricane named Matthew. The country which is one of the poorest in the world needs help from abroad, as their own chronic ineffectiv...
Relations Between Informal & Formal Sector
Despite the fact that the definition of the informal economy is debatable, a lot of scholars focus on how an informal sector can be formalised. In particular these scholars research to what extent th...
Bottom of Pyramid and Network Marketing Hybrid Plan
Being an entrepreneur and having very practical knowledge of sales and marketing and of challenges faced by the middle & lower middle class in our society (i.e. how to increase income or how to get ba...
Community Marketing in Developing Countries
Due to the lack of well-functioning distribution networks in developing countries, potential buyers in those countries are hard to reach. In such economies/countries, organizations need to use unconv...
Best Practices in Extending Medical Facilities to the Poor
Has anyone experienced a successful business case that extends medical facilities to the poor? In a country like India about 42% of the population is below BPL (below poverty line). All these people c...
Ideas for Development Phase of Papua New Guinea
How can Papua New Guinea (PNG) improve the living standard and efficient use of resources to improve infrastructure and increase development?
What strategies can PNG use to improve lives in the resou...
Bottom of the Pyramid (BOP) and Communication
If the bottom of the pyramid is not connected with communication tools and media, how can marketers position their product to the BOP consumers (keeping in mind crisis of resources for further investm...
The Role of Government in Bottom of the Pyramid Thinking
Africa is a place with extremities. There is abundance of arable land and sufficient amount of water sources for agriculture. On the other hand, the bulk of the population live in abject poverty hence...
What is Jugaad? Meaning, Definitions and Examples
What is the role of 'Jugaad' (Hindi term for innovative, improvising, lateral fixes and hacks using limited resources) within Bottom of the Pyramid thinking?...
Developing and Exporting Ideas From BOP Countries
I have redesigned traditional hand-pumps and park equipments to work together. The result is a water lifting device which is twice as efficient as manual water pumps and has minimal operational costs....
Lighting Up African Village Schools
Nigerian population: 150 million - Electricity: < 16bln KwH
South African population: 44 million - Electricity > 195bln KwH.
In a month, millions of Nigerian students in high schools will be writing...
Organizational Development, Best Practices To capture the gigantic opportunities and to deal with the immense complexities of the many emerging markets, C.K. Praha...
Avoid these Problems when you're Building a BoP-Business According to Ashish Karamchandani, Mike Kubzansky, and Nishant Lalwani ("The Globe: Is the Bottom of the Pyramid Really ...
OD, Organizational Development, Best Practices In order to address the opportunities at the Bottom of the Pyramid, companies have to build an organizational infrastr...
Strategic innovation in developing markets In their article Strategic Innovation at the Base of the Pyramid (MIT Sloan Management Review, Fall 2007), Jamie Ander...
Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps As we all know, companies that conduct business internationally are often adapting their products to the markets served....
Bottom of the Pyramid, Consumer Behavior, Consumer Marketing It is often assumed that the behavioral trends and practices of consumers in BOP-markets are the same as in developed ma...
Strategy, Marketing, Innovation - Micro-credit: An example of the Bottom of the Pyramid is the growing micro-credit market in South Asia, especially i...
Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr...
Understanding Reverse Innovation, Innovation Strategy, Emerging Markets, BOP Professor Vijay Govindarajan, a leading expert on innovation strategy explains the concept of Reverse Innovation.
"Reve...
Alleviating World Poverty by Involving the Prviate Sector Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use.
Republishing in ...
Agricultural Risk Management, Micro Finance, Bottom of the Pyramid, Agriculture Risk Management Presentation about Risk Management, especially focused on the Risks in Agricultural Lending. The presentation includes t...
Errors to Avoid in BOP Strategy Interview with business guru C.K. Prahalad on "The Unexplored Last Market".
In this short video, Prahalad explains 3 wr...