Marketing y Ventas

Marketing y Ventas. Métodos, modelos y teorías (A-Z)

Regístrese gratis

Bienvenido al centro de Marketing y Ventas de 12manage.

Aquí intercambiamos conocimientos y experiencias en el campo de Marketing y Ventas.

❗Regístrese ahora para obtener acceso a 12manage. Es completamente gratis.

Marketing y Ventas

12 Principios de la Economía de la Red Kelly

4 P's McCarthy

5 Fuerzas Porter

7 P´s Booms Bitner

Análisis de Portafolio

Análisis de Regresión

Análisis Factorial Exploratorio

Análisis FODA

Análisis PEST

Base de la Pirámide Prahalad

BPR (Reingeniería) Hammer Champy

Cadena de Valor Porter

Cadena de Valor Beneficio Heskett

Cambio Industrial McGahan

Capacidades Distintivas Kay

Ciclo de Vida del Producto Levitt

Cinco Fuerzas Porter

Cociente Corporativo de Reputación Harris-Fombrun

Co-Creación Prahalad Ramaswamy

Coop-petición Brandenburger

Competencias Centrales Hamel Prahalad

Costeo ABC ABM

Costo Total de la Propiedad

CRM Operacional

Definición Tridimensional del Negocio Abell

Despliegue de la Función Calidad Akao

Dimensiones Culturales Hofstede

Disciplinas de Valor Treacy Wiersema

Doce Principios de la Economía de la Red Kelly

Enmarque Tversky

Estrategia Océano Azul Kim

Etapa-Puerta Cooper

Fondos de Beneficio Gadiesh, Gilbert

Gestión Analítica de la relación con el cliente

Gestión Basada en Valor

Gestión de la Crisis

Gestión de la Relación con el Cliente

Gestión de Negocios Tradicionales vs Negocios Virtuales

Herramientas para la Valorización de Negocios

Innovación Disruptiva Christensen

Inteligencia Empresarial

Investigación de Operaciones

Jerarquía de Necesidades Maslow

Mapa de Flujo de Valor

Marketing Directo

Marketing Multicanal

Marketing Personalizado

Marketing Relacional Levitt

Matriz ADL Arthur D. Little

Matriz Ansoff

Matriz BCG

Matriz McKinsey

Matriz Producto/Mercado Ansoff

Matriz TDC Internet

Método Affiliate Marketing

Método Benchmarking

Metodología de Scenario Planning

Método para un Mezcla de Mercadotecnia Web 4S Constantinides

Método SERVQUAL Zeithaml

Mezcla de Mercadotecnia: 4P's McCarthy

Mezcla de Mercadotecnia Extendido 7P's

Modelo 3C Ohmae

Modelo de ARIMA Box and Jenkins

Modelo de Difusión de Bass Bass

Modelo Kano

Modelo STRATPORT Larreche

Pensamiento de Grupo Janis

Personalidad de la Marca Aaker

Perspectiva de Valor del Stakeholder

PIEZAS Brandenburger

Posicionamiento Trout

Posicionamiento Inverso Moon

Prisma de Identidad de la Marca Kapferer

Punto de Equilibrio

Agregue Ud. un método/modelo

Red del Valor Brandenburger

Regla de Tres Sheth

Regresión Dinámica

Reingeniería Hammer Champy

Simulación de Procesos de Negocio

Suavizado Exponencial

Telemarketing

Teoría de la Atribución Heider

Teoría de la Difusión de Innovaciones Rogers

Teoría del Comportamiento Planificado Ajzen

Teoría Restrictiva Goldratt

Trayectorias de Cambio de la Industria McGahan

Triángulo Estratégico Ohmae

Valorización de la Marca

Valor Relativo del Crecimiento Mass

Ventaja Competitiva Porter

Más en Diccionario

Comunidad de Interes

Comunidad de Interes de Marketing y Ventas .

Comunidad de Interes (9050 miembros)

Foro

Discusiones en el Foro sobre Marketing y Ventas.

En marketing, siempre enfoque en el cliente
Escuche a su cliente sus expectativas, sus inquietudes sobre lo que ofrecemos, nuestros servicios y nuestra competitividad en el mercado. Ahí se empieza a planificar una buen estrategia de marketing, ...

1 comentarios

Implementación de estrategia de marketing
Una cosa es tener una buena estrategia de marketing y otra muy distinta poder implementarla exitosamente! ¿Quien conoce de una buena teoría de implementación de la estrategia de marketing o quien tien...

1 comentarios

Elementos claves del plan de marketing
¿Cuáles son los elementos claves de un buen plan de ,marketing? Agracería la respuesta con un ejemplo. Gracias por la ayuda....

1 comentarios

🔥	Modelos de comportamiento del consumidor ¿Agradeceria información sobre los modelos globales de comportamiento del consumidor (Modelo nicosia o Modelo Howard Sheth)? y algun ejemplo que pueda explicarlos. Agradeceria comentarios, sugerencia... 4 2 comentarios

The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor: - Finance, HRM, an...

11 comentarios

Why is Marketing Hard? 50 Reasons
Why is marketing for many firms such a challenge? Here are a few reasons I found: 1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because cust...

41 comentarios

What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutio...

20 comentarios

Are Monopoly Industries Unaffected by Marketing?
Businesses in a monopoly market pay less attention to the contribution marketing can make to create and meet the needs of the market. Because the product is in a monopoly market, it's harder to just...

2 comentarios

Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...

15 comentarios

Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?...

4 comentarios

Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....

7 comentarios

What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....

9 comentarios

Do Big Companies Depend Too Much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money. If this is not the case, then it's likel...

30 comentarios

Marketing Ethics
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics. I have seen brewery companies encou...

6 comentarios

Tips for Preparing a Business Plan
Can anyone please inform the main steps to be considered in preparing a business plan? Please reply and mention tips to prepare a business plan. Thanks......

4 comentarios

Authentic and Transparent Marketing
Definition Authentic and transparent marketing and advertising involves being honest, genuine, and open about a company's products, services, policies, and values. By using authentic and transparent ...

8 comentarios

Radical Marketing Approach
In their book "Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big", Glenn Rifkin and Sam Hill lay out a set of marketing innovation guidelines that can he...

1 comentarios

The Role and Value of the Marketing Function
No doubt, marketing capabilities are strong drivers of firm performance. But HOW can marketing as a function contribute to company growth and success? And what FORMS OF VALUE does it actually generate...

5 comentarios

Signs of Marketing Weaknesses
In his book "Ten Deadly Marketing Sins: Signs and Solutions", Philip Kotler mentions ten deadly sins that identify weaknesses in the marketing function of a company: 1. The company is not sufficientl...

3 comentarios

Marketing Communications
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...

9 comentarios

Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing m...

8 comentarios

What is More Important? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...

10 comentarios

Marketing Tactics Must be Dynamic
Our marketing strategy is never completed! As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up...

2 comentarios

What is Social Media Marketing?
Hey guys I need your opinion about social media marketing, what do you think what is it, is it a new strategy of marketing or is it just a new concept and related to web technology. ...

8 comentarios

What is Neuromarketing? Definitions
I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing?...

3 comentarios

From a Sales-driven Into a Marketing-driven Company
Benefit of being a market driven company rather than one driven by sales.Far too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to one t...

What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......

4 comentarios

Holistic Marketing
In today's times, firms that carry out marketing strategies in a standalone fashion, i.e. without understanding and accounting for the ripple effects of these strategies on other stakeholders and func...

Impact of Internet on Marketing
How has internet affected the marketing practices of big companies? Which industry or sector is affected the most? Why?...

1 comentarios

Emergence and Acceleration of the Marketing Profession
According to you, what year or period of time might be considered as a crucial catalysis or acceleration for marketing as a profession, and why?...

1 comentarios

Hard and Soft Marketing Styles 😜
These are the various styles of a marketer: Hard style: Marketer tells he is going to take your money and takes it. Soft style: Marketer does not tell he is going to take your money, but at th...

Iniciar un tema nuevo sobre Marketing y Ventas

Cursos

Cursos sobre Marketing y Ventas.

Curso de Iniciación

Curso Avanzado

Curso para Expertos

Mejores Prácticas

Los temas mejor valorados sobre Marketing y Ventas. Aquí encontrará las ideas más valiosas y sugerencias prácticas.

🥇	¿Qué es Marketing? Definition Fue Philip Kotler que dijo: "El auténtico marketing no es el arte de vender lo que produces sino saber que producir. Esto es el arte de identificar y entender las necesidades de tus clientes y crear s... 9 9 comentarios

🥈	Implementation of Marketing Strategy A marketing strategy is one thing, successfully implementing it is another! Who knows a good generic marketing implementation theory, or has a method or model to implement a marketing strategy? Thanks... 142 3 comentarios

🥉	Marketing Plan - Key Elements? What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!... 135 6 comentarios

Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...

122

15 comentarios

Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production...

13 comentarios