Stage-Gate (Cooper)

ナレッジセンター

Stage-Gateの使用法。 適用

• 製品開発、革新。
• portfolio managementの部品。

Stage-Gateモデルのステップ(段階)。 プロセス

Stage-Gateプロセスは5段階だけ過した元のモデルのより遅い版で加えられたディスカバリステージによって先行される。 それは前働く機会を発見し、新しい考えを発生させるように設計されていて含んでいる。

1. 規模。 速いのの各プロジェクトの予備調査。 机上調査によって安価な情報をプロジェクトの数を狭くすることを可能にするために提供する。
2. business caseを造りなさい。 第一次マーケティングおよび技術的な研究によるはるかに詳しい調査。 business caseはプロダクト定義、プロダクト正当化およびプロジェクトの計画を含まなければならない。
3. 開発。 簡単なプロダクトと共に新製品の詳細設計そして開発は、テストする。 また生産の計画および市場の進水の計画は開発される。
4. テストおよび確認。 広汎なプロダクトは両方で市場、実験室および植物をテストする。
5. 進水。 完全な生産、マーケティングおよび販売の初め。 市場の進水、生産/業務、配分、品質保証。 検討を行われるポスト進水させなさい。

現実には、あくことは必要補助的活動にそれ以上革新のチームに詳しく、操作上の指示を提供するためにである。

Stage-Gateの方法の強さ。 利点

• 整然とした革新は競合上の優位性のもとである場合もある。
• 加速された製品開発。 短縮のproduct life cycleのために必要。
• 新製品の高められた成功のチャンス。 悪いプロジェクトを早く防ぎ、それらの方向を変えるのを助ける。
• モデルはいくつかのより小さい部分の大きい株式会社の複雑な革新過程を破壊する。
• 優先順位付けおよび焦点を可能にする概観を提供する。
• 統合された市場オリエンテーション。
• 十字機能。 構成で様々な機能からの従業員の入力そして参加を含む。 別のR & Dまたはマーケティングの段階無し。 しかし発見の上で見なさい。
• Net Present Value、等のような様々なパフォーマンスの測定基準と、結合することができる。

Stage-Gateの限定。 不利な点

• 段階の内で活動は平行でStage-Gateのアプローチである基本的に順次行なうことができるが(滝)。 何人かの革新の専門家は製品開発が平行で実際に組織されるべきである信じるループを使用して。
• Stage-Gateの元のframeworkは新しい考えを創造する発見のプロセスおよび活動を取扱わなかった。
• 緊張は組織および創造性の間にある。 両方とも革新の内で非常に重要である。

本: Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation

フォーラム フォーラムでの議論:製品開発。 Stage-Gates are Not Limitative The stage gate model is a widely used model, not only for product innovation but also for all projects. It is part of the Prince2 project management method. Note that the the phases and number of gat... 51   Involving End Users in the Innovation Process Is it reasonable to involve end users in the innovation process within the company (during product development) at all the stages of the Stage-Gate model?... 41   5コメント Politics and Innovation in Countries 1. The political leadership has the major say to promote innovation since it controls the environment, and environment is the first thing which gives scope for development of innovation. 2. Depending... 36   1コメント Stage-Gate Process for Product Quality Improvement Has anyone applied the stage-gate process in an actual new product development for the specific purpose of improving product quality and customer satisfaction? What were the results?... 34   Innovation in Emerging Economies How do we create an enabling environment for innovation, creativity and entrepreneurship in emerging economies?... 22   3コメント Iteration in Stage-Gate Model (Cooper) This model is good for new product development but its execution appears to be sequential in nature. (How) is the idea of iteration incorporated in the model?... 14   1コメント Innovation versus Improvisation What separates innovation from improvisation?... 14   4コメント Estabish a Distributed Innovation Group In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert Morison suggest to establish a Distributed Innovation Group (DIG) to deal with th... 14   1コメント Process for New Product Introduction What is the typical process that a company should follow to introduce a new product in the market? What is time to market?... 5   2コメント Agenda for a Stage-Gate Meeting? What does the process for a typical Stage-Gate meeting look like? What would be the typical agenda for such meeting?... 3   1コメント 新しいフォーラムトピックを開始するについての製品開発 無料で登録する

製品開発コースについての。 初心者コース 上級コース エキスパート向けコース

ベストプラクティス 製品開発に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。 🥇 Fostering Innovation by Leaders The main challenge to improve innovation is how to develop leaders which stimulate and sustain innovation instead of just looking at the bottom line figures. An innovative culture is the consequence ... 33   15コメント 🥈 Tip: 10 Red Flags for Innovation Interesting statement for discussion in Business Week: "There's no surefire way to guarantee success in innovation". Stefan Lindegaard offers 10 helpful suggestions or common pitfalls to avoid." Ver... 32   11コメント 🥉 The 5 Elements Innovation Framework (Bouquet et al.) In an interesting article, IMD professors Bouquet, Barsoux and Wade are criticizing existing innovation frameworks for being UNREALISTIC (being overly linear [like the Waterfall and Stage-gate approac... 19   6コメント

エキスパートのヒント Product Developmentについての高度な洞察（英語）。ここには専門家による専門的なアドバイスがあります。 コンサルティングのヒント 教えるためのヒント 実践的な実装のヒント Success Factors for Stage-Gate Implementation Imlementing Stage-Gate Processes In his article �Implementing a Stage-Gate Process: A Multi-Company Perspective�, O� Connor analyzed several cases... How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book �Product Leadership: Creating and Launching Superior New Products�, Robert Cooper suggests following ten way... Stage-Gate Implementation CSFs Implementing the Stage-Gate Process So far Stage-Gate method has been widely recognized as the best New Product Development Process, although there can be s... Innovation Pitfalls Avoiding Innovation Traps Note that Stage Gate is focused mainly on the innovation PROCESS. Harvard Professor R. Moss Kanter describes 4 common in... Advantages and Disadvantages of Stages and Gates Innovation Management, Stage-Gate Implementation Advantages: + Stage - Gate processes have been highly appreciated as they tend to confine investment in the next stage ... Setting up a Stage-Gate Organization. Best Practices Stage-Gate Roles and Responsibilities To obtain successful outcomes from Stage-Gate it is essential to define roles and responsibilities of all people involve... Benefits of Outsourcing Innovation Improving Innovation Performance Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone (�Outsourcing Innovation�, Executive Adviser, November 20... Innovating Bottom-up or Top-down Corporate Innovation Approaches I just read an interesting article by professor Deschamps on encouraging innovation within large organizations. Deschamp... Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m... Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las... How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E... Alternatives to Stage-Gate Approach Innvation Management An alternative product development technique called "The Bounding Box" has been recently pionereed by Phd Laura Doyle. T... Cooper's Innovation Diamond (tm) More Factors Leading to Succesful Product Innovation Also look at Cooper's Innovation Diamond (2005) with (besides the Stage-Gate System) three more factors leading to succe... Another Product Launch Method: 4 I's Stage-Gate Alternatives I use a Process of 4 I's when coaching planning processes. The process is similar to S/G above but the 4-I's are easier... When Should a Firm Consider to Outsource Innovation? Outsourcing Best Practices, Innovation According to Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone in the article �Outsourcing Innovation� (Exe... Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t... Innovating Under the Radar Avoiding 5 Obstacles to Major Innovation If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also th... A Next-Generation Stage Gate Approach Innovation Funnel Management, Innovation Decision-making, Innovation Risk Management Whereas most Stage Gate models have a qualitative, non-financial orientation, Strat/Assess is a funnel innovation model,... How Culture Levels Explain Failures in Organizational Learning and Innovation Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail ... Key Behaviors of Innovative Organizations Innovation Management, Culture Change, Organizational Change, Innovative Culture, Organizational Culture Many large-scale attempts to make organizations more innovative are experiencing organizational inertia, barriers and/or... Alternate Product Launch Method Stage-Gate Alternatives Steelcase CEO James P. Hackett describes the following product launch stages: - THINK (Ponder, Query, Read and researc... The Mandate of NPD and the Degree of Change that is Required New Product Development, NPD Process Improvement When using the Stage-Gate process, a strategic implementation plan is advisable to avoid stakeholders� disappointment re... Control and Measurement Method Tracking Stage-Gate Performance To deeply understand performance and effects of Stage-Gate as NPD Process on an organization, an effective measurement a... Characteristics of Organizations with an IT-driven Business Transformation Strategy IT-driven Strategy, IT-led Strategy, Competitive Potential, Innovation Accelerators, Disruptive Innovation Today organizations need to move quickly through a wide range of business transformations, often caused by new and compl... How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate... How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info... Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon�s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a... The Role of Diversity in Personal Traits on Innovation and Innovativeness Innovation, Increasing Organizational Innovativeness New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and ... A Closer Look at How Change and Innovation Decisions are Made Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen... What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A Futurethink Innovation Tracker Survey (2006) mentions: - Ability to create a climate that continuously fosters innov... Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi...

の情報源 製品開発に関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。 Improving Product Development Processes to Manage Development Risk Innovation of Product Development Processes To create new products, firms employ a product development process (PDP) to generate new product concepts, to translate ... Stage Gate Approval Template Stage Gate Meetings Some good Stage Gate approval templates along with some useful forms by Padraig Clarke.... How to Manage Creativity in Organizations Innovation Management, Managing Creativity, Managing Creative People, Fostering Creativity in Organizations, Creativity This presentation elaborates on the management of creativity in organizations, and includes the following sections: 1. ... 3 Key Benefits of Cross-Functional Teams for Innovation Innovation, Team Work, Multicultural Teams, Bureaucracy, Multi-Functional Teams In innovation you need a team of people with the right mix: the members should come from different departments like Mark... Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i... Concept Testing and Conjoint Analysis for New Products Concept Test, Concept Statement, Conjoint Analysis, Product Design, Product Innovation Presentation about concept testing and conjoint analysis, including the following sections: 1. Evaluating with Customer... Stage-Gate Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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Stage-Gateをと比較した: Forget Borrow Learn  |  portfolio management  |  DICE Framework  |  Team Management Profile  |  Appreciative Inquiry  |  Brainstorming  |  Six Thinking Hats  |  Product Life Cycle

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