Iteration in Stage-Gate Model (Cooper)
This model is good for new product development but its execution appears to be sequential in nature.
(How) is the idea of iteration incorporated in the model?
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Anonymous
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Agile Stage-Gate Agile project-management methods can be used in the innovation process and have a potential to reduce development time and increase the success rate of new products. An Agile method, such as Scrum, can be used within a structured innovation process with milestones and decision points, such as Stage-Gate.
A structured gating process for product innovation has clear benefits: Such a system allows management to select the best ideas and projects with more insight and knowledge; it also reduces the risk and costs of project failure and increases the chance of new products success.
A recent development in the field of innovation management combines the principles and methods of Agile project management – whose origins lie in the software development world – with the tried-and-proven Stage-Gate method for the development of new services and physical products. This new hybrid approach speeds up the innovation process, makes it more flexible and iterative, and ensures a measurable output early in the process.
Please share any further info you have on Agile Stage-Gate. Thank you.
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