Stage-gate[阶段-关卡流程]（Cooper）

知识中心

阶段-关卡流程法的运用。 应用

• 产品创新与开发。
• 产品组合管理。

阶段-关卡流程法的步骤。 流程

阶段-关卡流程模型具有5个常规步骤，最新版本又在五步骤之前增加了一个引入步骤——发现（Discovery）， 包括发现新机会、产生新理念的准备工作设计。

1. 观察（Scoping）。 快速地对每一个项目进行初步调查。 通过案头研究提供信息，限制项目数量。
2. 构建产品框架（Builiding the Business Case）。 进行更为细致的市场调研和技术研究， 产品框架必须包括产品功能定义、产品开发理由以及产品项目方案。
3. 开发（Development）。 新产品详细的设计和开发，并行简单的产品测试。 同期亦要敲定产品生产方案与市场方案。
4. 测试与确认（Testing and Validation）。 在实验室、生产一线以及市场上展开大规模产品测试。
5. 投产、上市（Launch）。 大规模生产、推广与销售。 产品/运营、市场投放、分销渠道、质量保证都是这一步的工作， 亦要执行投产上市后的评估。

当然，在现实中，非常有必要为各步骤提出更为具体细致的执行方案和操作建议。

阶段-关卡流程法的优势。 优点

• 组织完善的创新开发活动能够成为组织的一项竞争优势。
• 加速产品开发。 因为产品寿命周期的不断缩短，阶段-关卡流程法有其显得必要。
• 提高了新产品的市场成功机率。 能够及早避免不良产品开发项目，帮助修正其开发方向。
• 将大公司复杂的产品研发过程进行合理细分。
• 提供开发纲要，有助于关注优先项目、优先流程。
• 对市场因素进行了有效整合。
• 跨功能。 融入了组织内不同功能人员的参与和投入。 尽管没有单独的研发或市场阶段， 但已新增了发现阶段。
• 能与各种绩效管理工具有效嫁接，如Net Present Value[净现值]等等。

阶段-关卡流程法的局限。 缺点

• 尽管提到在每一阶段内各任务活动平行展开，但是从根本上来看，该方法显然用的是瀑布流水似的前后承继法。 一些产品创新专家提出，产品开发活动一定要是环形平行结构。
• 很长一段时间，阶段-关卡流程法缺少市场发现、寻找创新理念的过程。
• 在开发组织与开发创造之间存在一种紧张关系， 但是对于产品创新来说，少了它们哪一个都不行。

参考书： Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation

论坛 关于以下内容的论坛讨论：产品开发。 Stage-Gates are Not Limitative The stage gate model is a widely used model, not only for product innovation but also for all projects. It is part of the Prince2 project management method. Note that the the phases and number of gat... 51   Involving End Users in the Innovation Process Is it reasonable to involve end users in the innovation process within the company (during product development) at all the stages of the Stage-Gate model?... 41   5条评论 Politics and Innovation in Countries 1. The political leadership has the major say to promote innovation since it controls the environment, and environment is the first thing which gives scope for development of innovation. 2. Depending... 36   1条评论 Stage-Gate Process for Product Quality Improvement Has anyone applied the stage-gate process in an actual new product development for the specific purpose of improving product quality and customer satisfaction? What were the results?... 34   Innovation in Emerging Economies How do we create an enabling environment for innovation, creativity and entrepreneurship in emerging economies?... 22   3条评论 Iteration in Stage-Gate Model (Cooper) This model is good for new product development but its execution appears to be sequential in nature. (How) is the idea of iteration incorporated in the model?... 14   1条评论 Innovation versus Improvisation What separates innovation from improvisation?... 14   4条评论 Estabish a Distributed Innovation Group In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert Morison suggest to establish a Distributed Innovation Group (DIG) to deal with th... 14   1条评论 Process for New Product Introduction What is the typical process that a company should follow to introduce a new product in the market? What is time to market?... 5   2条评论 Agenda for a Stage-Gate Meeting? What does the process for a typical Stage-Gate meeting look like? What would be the typical agenda for such meeting?... 3   1条评论 开始一个新的论坛主题关于产品开发 免费注册

训练课程关于产品开发。 初级课程 进阶课程 专家课程

最佳实践 关于产品开发的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。 🥇 Fostering Innovation by Leaders The main challenge to improve innovation is how to develop leaders which stimulate and sustain innovation instead of just looking at the bottom line figures. An innovative culture is the consequence ... 33   15条评论 🥈 Tip: 10 Red Flags for Innovation Interesting statement for discussion in Business Week: "There's no surefire way to guarantee success in innovation". Stefan Lindegaard offers 10 helpful suggestions or common pitfalls to avoid." Ver... 32   11条评论 🥉 The 5 Elements Innovation Framework (Bouquet et al.) In an interesting article, IMD professors Bouquet, Barsoux and Wade are criticizing existing innovation frameworks for being UNREALISTIC (being overly linear [like the Waterfall and Stage-gate approac... 19   6条评论

专家提示 关于Product Development（英语）的高级见解。在这里，您将找到专家的专业建议。 咨询技巧 教学技巧 实际实施技巧 Success Factors for Stage-Gate Implementation Imlementing Stage-Gate Processes In his article �Implementing a Stage-Gate Process: A Multi-Company Perspective�, O� Connor analyzed several cases... How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book �Product Leadership: Creating and Launching Superior New Products�, Robert Cooper suggests following ten way... Stage-Gate Implementation CSFs Implementing the Stage-Gate Process So far Stage-Gate method has been widely recognized as the best New Product Development Process, although there can be s... Innovation Pitfalls Avoiding Innovation Traps Note that Stage Gate is focused mainly on the innovation PROCESS. Harvard Professor R. Moss Kanter describes 4 common in... Advantages and Disadvantages of Stages and Gates Innovation Management, Stage-Gate Implementation Advantages: + Stage - Gate processes have been highly appreciated as they tend to confine investment in the next stage ... Setting up a Stage-Gate Organization. Best Practices Stage-Gate Roles and Responsibilities To obtain successful outcomes from Stage-Gate it is essential to define roles and responsibilities of all people involve... Benefits of Outsourcing Innovation Improving Innovation Performance Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone (�Outsourcing Innovation�, Executive Adviser, November 20... Innovating Bottom-up or Top-down Corporate Innovation Approaches I just read an interesting article by professor Deschamps on encouraging innovation within large organizations. Deschamp... Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m... Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las... How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E... Alternatives to Stage-Gate Approach Innvation Management An alternative product development technique called "The Bounding Box" has been recently pionereed by Phd Laura Doyle. T... Cooper's Innovation Diamond (tm) More Factors Leading to Succesful Product Innovation Also look at Cooper's Innovation Diamond (2005) with (besides the Stage-Gate System) three more factors leading to succe... Another Product Launch Method: 4 I's Stage-Gate Alternatives I use a Process of 4 I's when coaching planning processes. The process is similar to S/G above but the 4-I's are easier... When Should a Firm Consider to Outsource Innovation? Outsourcing Best Practices, Innovation According to Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone in the article �Outsourcing Innovation� (Exe... Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t... Innovating Under the Radar Avoiding 5 Obstacles to Major Innovation If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also th... A Next-Generation Stage Gate Approach Innovation Funnel Management, Innovation Decision-making, Innovation Risk Management Whereas most Stage Gate models have a qualitative, non-financial orientation, Strat/Assess is a funnel innovation model,... How Culture Levels Explain Failures in Organizational Learning and Innovation Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail ... Key Behaviors of Innovative Organizations Innovation Management, Culture Change, Organizational Change, Innovative Culture, Organizational Culture Many large-scale attempts to make organizations more innovative are experiencing organizational inertia, barriers and/or... Alternate Product Launch Method Stage-Gate Alternatives Steelcase CEO James P. Hackett describes the following product launch stages: - THINK (Ponder, Query, Read and researc... The Mandate of NPD and the Degree of Change that is Required New Product Development, NPD Process Improvement When using the Stage-Gate process, a strategic implementation plan is advisable to avoid stakeholders� disappointment re... Control and Measurement Method Tracking Stage-Gate Performance To deeply understand performance and effects of Stage-Gate as NPD Process on an organization, an effective measurement a... Characteristics of Organizations with an IT-driven Business Transformation Strategy IT-driven Strategy, IT-led Strategy, Competitive Potential, Innovation Accelerators, Disruptive Innovation Today organizations need to move quickly through a wide range of business transformations, often caused by new and compl... How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate... How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info... Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon�s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a... The Role of Diversity in Personal Traits on Innovation and Innovativeness Innovation, Increasing Organizational Innovativeness New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and ... A Closer Look at How Change and Innovation Decisions are Made Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen... What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A Futurethink Innovation Tracker Survey (2006) mentions: - Ability to create a climate that continuously fosters innov... Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi...

信息来源 有关产品开发的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。 Improving Product Development Processes to Manage Development Risk Innovation of Product Development Processes To create new products, firms employ a product development process (PDP) to generate new product concepts, to translate ... Stage Gate Approval Template Stage Gate Meetings Some good Stage Gate approval templates along with some useful forms by Padraig Clarke.... How to Manage Creativity in Organizations Innovation Management, Managing Creativity, Managing Creative People, Fostering Creativity in Organizations, Creativity This presentation elaborates on the management of creativity in organizations, and includes the following sections: 1. ... 3 Key Benefits of Cross-Functional Teams for Innovation Innovation, Team Work, Multicultural Teams, Bureaucracy, Multi-Functional Teams In innovation you need a team of people with the right mix: the members should come from different departments like Mark... Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i... Concept Testing and Conjoint Analysis for New Products Concept Test, Concept Statement, Conjoint Analysis, Product Design, Product Innovation Presentation about concept testing and conjoint analysis, including the following sections: 1. Evaluating with Customer... Stage-Gate Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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