Example BCG Matrix: Coca Cola & Pepsi Cola
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1.
When the relat...
10% Limit in Market Growth in BCG Matrix
Generally in the BCG Matrix, when the market growth is more than 10%, it is considered a star. Can anyone explain why they have chosen the (fairly high) limit of 10%?...
Assumptions of the BCG Matrix
The BCG matrix is a matrix based on a self-financing idea and structure: the cash cow products finance star products and question mark (dilemma) product).
This matrix tends to neglect o...
Application of BCG Matrix in Forestry
Hello everyone, does anybody can help me with application of BCG matrix in forestry?
Currently I am working on a project and got a task to use BCG model to analize business portfolio of a forest comp...
Differences Between BCG Matrix and Ansoff Matrix
The Boston Consulting Group (BCG) tool matrix is one of the tools used in product portfolio analysis. It's used to determine business growth opportunities and to decide on investment priorities. It's ...
BCG Matrix in Emerging or Fragmented Markets
The tool is really great, but how to use it in fragmented industries where there is a lack of information making almost impossible to make intelligent decisions.
For instance how would market growth ...
Direction of Arrows in the BCG Matrix
I wonder if the direction of the arrow between Cash Cow and Star isn't incorrect?
I think the Cash Cow (with excess dollars) should fund the star which is cash hungry (high working capital needs). So...
The 4 BCG Categories are not Always Stages
Note that it's not alway mandatory that a product goes through all of these four BCG stages.
For example, there are many cases where a product was launched and after that goes away as a 'Dog' or neve...
Modified BCG Matrix 2.0
Harvard Business Review labelled the BCG Matrix as one of the frameworks that changed the world. In the late 1970s and early 1980s, about half of the Fortune 500 companies employed this framework. But...
Pitfalls in Strategic Portfolio Management. How to Avoid Them
Strategic Portfolio Management (SPM) has evolved into a critical component of success in large corporations. SPM is enabling such businesses to make informed decisions about capital allocation, resour...
How do I Place my Products / Services in the BCG?
Currently I'm trying to place the services of my company in the BCG matrix, and I have problems in theses aspects:
1. Should the products be placed by their relation of cost-benefit?
2. My core busi...
BCG Matrix Star Strategies and Examples
What type of strategy and policies may be used by an organization or business unit for a product line which falls into the category...
How to Calculate the Relative Market Share in BCG Matrix?
In one of my company products' portfolio we are the market leader and have 92% of the market share (the second largest company has only 6%).
To calculate the relative market share based on the BCG ma...
Combining the Market Situation with Our Profitability It can be extremely useful to adapt the BCG Matrix to address a particular situation. Suppose you have plotted a portfol...
Portfolio Management, Best Practices, Using BCG Matrix - Care should be taken to generate sufficent information (knowledge) and avoid many forms of cognitive bias of managemen...
Diversification, Corporate Strategy, Portfolio Management, Corporate Center Presentation about diversification including many graphs and figures for clarification. The presentation includes the fo...
Creating BCG Matrix in Excel Brief summary of the BCG Matrix, followed by an extensive explanation of how to create BCG Matrices using Microsoft Exce...
What is Corporate Strategy, Corporate Strategy Implementation Jeff Gell of BCG explains that corporate strategy is more than portfolio strategy. There are 5 things you need to do in ...
Understanding Portfolio Analysis by Using the BCG Matrix Mark Wolters explains how Portfolio Analysis can be conducted using the BCG Matrix to determine to which products a comp...