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BCG Matrix in Emerging or Fragmented Markets
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Yuri Lengue
10
Yuri Lengue
Strategy Consultant, Angola

BCG Matrix in Emerging or Fragmented Markets

The tool is really great, but how to use it in fragmented industries where there is a lack of information making almost impossible to make intelligent decisions.
For instance how would market growth rate or market share be calculated under such conditions?

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  birma ram
2
birma ram
Student (MBA), India
 

BCG Matrix Growth Rates in Emerging Markets

Growth rates can be obtained from research companies, government surveys, forums, relative sales which can be collected from retailers and other points.
Beauty of this model is even you do not know exact market share, you need relative position of your brand and that you can find out from sample survey if not available readily.
For more help feel free to contact me.

 

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More on Strategic Portfolio Management
Summary Discussion Topics
topic Example BCG Matrix: Coca Cola & Pepsi Cola
topic 10% Limit in Market Growth in BCG Matrix
topic Modified BCG Matrix 2.0
topic Company Strategy if Lacking Question Marks?
🔥 Pitfalls in Strategic Portfolio Management. How to Avoid Them
topic How do I Place my Products / Services in the BCG?
topic The BCG Matrix and Synergy Effects
topic Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
topic Assumptions of the BCG Matrix
topic BCG Matrix is useless!
topic BCG Matrix Star Strategies and Examples
topic Advantages and Disadvantages of Portfolio Planning Tools
topic Application of BCG Matrix in Forestry
topic Differences Between BCG Matrix and Ansoff Matrix
topic How to Calculate the Relative Market Share in BCG Matrix?
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topic BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
topic Direction of Arrows in the BCG Matrix
topic Distinction Between PLC and BCG Matrix?
topic BCG Matrix Question Mark Strategies and Examples
topic The 4 BCG Categories are not Always Stages
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Strategic Portfolio Management


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