How do I Place my Products / Services in the BCG?

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How do I Place my Products / Services in the BCG?

Currently I'm trying to place the services of my company in the BCG matrix, and I have problems in theses aspects:
1. Should the products be placed by their relation of cost-benefit?
2. My core business moves around the handycapped people, and it's very hard to know what is the growth of the "market", so I don't know the effectiveness of placing my services if the data is wrong.
3. About the stars. In the explanation is said that star products have an aggressive cash flow requirement. My core service hardly reaches a profit, depending on the season, but it's the service with generates more income... is this a star?
Please help me... Thanks.

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		3 Shane Greyvenstein Consultant, United States
	Using the BCG Matrix 1. Not necessarily. It might determine their potential in respect of revenue growth but this is not a primary consideration in this matrix; consider the picture as a whole. 2. In a strict sense, your growth potential is limited by population growth (assuming constant disability ratios) plus any trends in particular disability. An opportunity might be repositioning brands for the assistance market, for instance, as concerns the elderly. Here there is a trend towards an aging population in certain countries. It really depends on the products and their individual potentials. 3. You need to consider your industry. Note the position is *relative*. If it is typical for this industry to have low-margin, seasonal income that's one thing but if this is specific to your business you may have a problem. Benchmarking your own performance against competitors would be a good start.

		2 Dameh Divine Business Consultant, Ghana
	Apply Market Research When Using the BCG MATRIX Placing your product in the BCG matrix does not guarantee market growth and profit. You should apply Market Research to determine the state of your 4Ps in order to move forward in your no doubt turbulent business environment.

		0 santiago HR Consultant, Angola
	How to Do BCG Plotting I would comment that the model is used to evaluate the state of your portfolio of products of markets. Thus you have black and white TV, colour TV and HDTV, new SMDTV (super mobile HDTV) for example. The black and white is a dog, no real sales, colour is the cash cow, HDTV the star, and SMDTV is a question mark. The size of the circle can be used to show the size of the market or the net contribution to the business, if you want market share suggest using a different model.