Le Mix-marketing (Les 4P)

Centre de Connaissances

Qu'est-ce que Marketing Mix ?

Le modèle de Marketing Mix (également connu comme Les 4-P) peut être utilisé par des marketeurs comme outil pour aider à définir la stratégie marketing. Les directeurs du Marketing emploient cette méthode pour essayer de générer la réponse optimale sur le marché ciblé en "mélangeant" 4 (ou 5, ou 7) variables d'une manière optimale. Il est important de comprendre que les principes du Marketing Mix sont des variables contrôlables. Le Marketing Mix peut être ajusté sur des bases fréquentes pour atteindre les besoins changeants du groupe cible et d'autres dynamiques de l'environnement Marketing.

La fonction de marketing mix est d'aider à développer un paquet (mix) qui satisfera non seulement aux besoins des clients sur les marchés ciblés, mais à maximiser simultanément la performance de l'organisation. Il y a eu beaucoup de tentatives d'accroître le nombre de P de 4 à 5P dans le modèle de Marketing Mix. Les plus souvent mentionnés étant les Personnes ou le Personnel. Booms et Bitner ont suggéré une approche des 7-P pour les compagnies orientées services.

Livre : Nirmalya Kumar - Marketing As Strategy: Understanding the CEO's Agenda.

Livre : David A. Aaker - Strategic Marketing Management

Forum Discussions du forum sur Mix-marketing | Les 4P. Quel Est le P le Plus Important du Marketing Mix ? Une question sur les éléments du marketing mix, parmis les 4 éléments du marketing le quel le plus important pour augmenter les chiffres d'affaires d'une entreprise? Merci pour la reponse. Eric.... 21   11 commentaires Le Modèle de Marketing SIVA Une variante intéressante du 4Ps centré sur le client a été suggérée par Chekitan S. et Don E. Schultz dans la revue Marketing Management v.14 n.1 janvier/février 2005. Leur approche est connue sous l... 8   1 commentaires 🔥 Mix Marketing - L'importance du 4ème P (Promotion) Il est sans oublié qu'une Promotion (communication) mal étudiée est un Produit (marque) perdu. Et ce, quelque soit le prix, il n'intéressera pas le consommateur, à quoi bon le distribuer (produit) si ... 7   Le variable Prix en le Marketing Mix... Comment est-il déterminé? Le marketing Mix repose sur les quatres variables qui sont le Produit, le Prix; la Place(distribution),la Promotion(communiction) donc les "4P". Ici l'une des variables retient mon attention c'est le ... 4   2 commentaires Marketing Mix Alternatives Are there any credible alternatives to the marketing mix?... 75   2 commentaires Promotion (4th P of Marketing Mix) Includes Image/Reputation Note that Image and/or Reputation are part of the P of Promotion. There's no need for an extra I or R in the marketing mix.... 54   Impact of Marketing Plan on Employees? Does a marketing plan have any impact upon the employees? Which?... 53   3 commentaires Marketing of Services and Non Purely Physical Products? Most of today's products are not purely physical. We are also offering intangible values like brand feelings and after-sale services in additional to the physical benefits. For this the Extended Mar... 38   2 commentaires Promotion Mix | Marketing Communications Mix The Promotion Mix, also called "Marketing Communications Mix", must not be confused with the Marketing Mix (4 Ps). In fact, the Promotion Mix (PM) breaks down one of the 4 Ps: Promotion. The PM ca... 34   15 commentaires Marketing = Marketing Mix + Customers = 4P's + C My teacher said that Marketing is the 4Ps plus a C (Customers). And he didn't explain it, so I really don't understand it too much. Can you help me explain it? Thanks.... 25   3 commentaires The 5 Product Levels Model (Kotler) PRODUCT What is a Product really? It is anything that a firm offers to satisfy the needs or wants of the market. This could include physical goods, services, person, place, information, experiences, ... 12   4 commentaires The SIVA Model of Marketing An interesting customer-focused variant of the 4Ps was suggested by Chekitan S. Dev and Don E. Schultz in Marketing Management v.14 n.1 January/February 2005. Their approach is known as the SIVA model... 10   3 commentaires Why is Using the Marketing Mix Important? What is the significance of an effective marketing mix?... 10   4 commentaires Product in Marketing Mix ⇨ Customers' Value Bundle I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical product only. So, i prefer using "Market offering" or "Customers' value bundle". S... 9   2 commentaires The Five V's for Marketing Mix Value, Viability, Volume, Variety, Virtue.... 7   1 commentaires Add a Living Element to the Marketing Mix Ask any MBA student on the fundamentals of marketing and he will tell you about the 4Ps, Product, Price, Place and Promotion. As you know it was expanded to 7Ps, 11 Ps and so on … an endless list! But... 6   15 commentaires Necessary Skills of Marketers According to Kotler (1972), effective marketing consists of analysing, planning, organising and controlling marketing efforts: ANALYSIS: marketers have to be good at - Market analysis to identify ... 5   What is the 5P's Marketing Mix? I want to know the following about the 5P model: Where exactly does it fit in marketing and marketing research? Thank you.... 5   3 commentaires New Marketing Mix Concept: SAVE We are familiar with the concept of 4P of marketing, Product, Place, Price and Promotion. We are finding that these are no longer the same and it's time to replace them by a new marketing mix concept... 5   1 commentaires How the Marketing Mix Influences Operations Can anyone explain the relevance of the marketing plan to operations management in an organization with an example?... 4   1 commentaires The Role of Culture in Marketing Mix : C4P's ? All I can say about Marketing Mix is that maybe also the Culture is also important. Maybe we could have called the 4P's : C4P's; believe me before analysing the product you must take note of the cultu... 2   1 commentaires Commencer un nouveau sujet sur Mix-marketing | Les 4P Inscrivez-vous gratuitement

Cours sur Mix-marketing | Les 4P. Cours pour Débutants Cours Avancé Cours pour Experts

Meilleures Pratiques Les sujets les mieux notés sur Mix-marketing | Les 4P. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques. 🥇 Before using the Marketing Mix Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's b... 114   5 commentaires 🥈 4P Implementation Steps. Order of Implementing the 4Ps? I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me.... 74   5 commentaires 🥉 Marketing Mix P's for Online Companies I have a question, how will you prioritize the p's for an online company like for amazon.com?... 49   4 commentaires Kotler's New 4C Marketing Mix for the Digital Economy In the digital economy the conventional Marketing Mix with 4P's must evolve to accommodate more customer participation. Kotler et al. suggest a marketing mix with four C's: Co-creation, Currency, Comm... 37   16 commentaires Marketing Mix During Recesssion In a situation of recession I think even the top marketing methods are not working. The customer will look at the mandatory requirements rather than going in to promotional schemes and advertisements.... 17   4 commentaires

Conseils d'Experts Idées avancées sur Marketing Mix | The 4Ps (Anglais). Vous trouverez ici des conseils professionnels d'experts. Conseils de Consultation Conseils Pédagogiques Conseils Pratiques de Mise en uvre How to Determine the Right PRICING? Steps to Strategic Pricing One of the 4 P's is Pricing. To help managers find the right price for a product/service, Kim and Mauborgne have develop... The Most Complete Marketing Mix Marketing, Strategy, Marketing Mix The 'Total Marketing Mix' includes 4Ps, 4Cs,4As and 4Os: 4Ps: Product, Price, Promotion and Place 4Cs: Customer needs,... The Renewed 4P Marketing Mix Marketing, Strategy, Marketing Mix Arussy suggests in his article "Congratulations, You Are at Par: The New Four P's" that the traditional 4P's are no long... Understanding your Customer's Needs Customer Targeting and Strategy In order to transform your customer’s experience and to better understand your customer’s needs, it is helpful to constr... Are the variables really controllable? Marketing Strategy A key assumption of the 4PS model is that the 4 variables are controllable and can be 'mixed' by the marketer into an op... Marketing Mix from the Customer Perspective Marketing, Strategy, Marketing Mix In contrast to the 4P's Marketing Mix by McCarthy, Robert Lauterborn suggests a 4C's Marketing Mix model in order to con... The Role of the 4P's in an Online Enviroment E-Marketing, Strategy Although the 4P's are not the critical factors in an online environment, they are still more or less important and neces... The Goals of Marketing Marketing, Strategy, Marketing Mix No matter your words combination, according to marketing consultant Don Debelak (Streetwise Marketing Plan, 2000) we hav... Going Global: Adaptation of Marketing Mix Components Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps As we all know, companies that conduct business internationally are often adapting their products to the markets served.... Don't Forget Internal Marketing Involving your Employees, Internal Marketing Best Practices Besides external marketing, dealing with the image, look and view how customers see or define your organization, interna...

Sources d'Information Diverses sources d'informations sur Mix-marketing | Les 4P. Vous trouverez ici des powerpoints, des vidéos, des actualités, etc. à utiliser dans vos propres conférences et ateliers. How Integrated Marketing Works Marketing, Promotion, Branding, 4 Ps, 7 Ps Integrated Marketing Communications (IMC) is designed to leverage the intrinsic strengths of each communication discipli... External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann... Overview of Pricing and Pricing Strategies Pricing This presentation contains an overview of various pricing strategies, including for example pricing based on competition... Product Packaging Marketing, Sustainable Business, Environmental Sustainability, Packaging In-depth presentation about packaging and sustainable packaging. The presentation is very extensive and uses head sectio... The 2 Worlds of Marketing and Sales Making Sales and Marketing Work Together, Understanding the Differences Funny explanation of Marketing versus Sales by contrasting and comparing them with short sketches.... What is Integrated Marketing? Integrated Marketing, Communication, Promotion, Branding, IMC In short, Integrated Marketing Communication (IMC) is the application of consistent messages on a company, brands, produ... Funny Intro to Marketing Concepts in 2 Minutes Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedbac... Marketing Communications Mix Marketing Communications Mix, Database Marketing, Online Marketing Five major tools (i.e. Advertising, Personal Selling, Sales Promotion, Public Relations, and Direct Marketing) melded to... Introduction and Summary of the 4P's Initial Understanding of the 4P's, Trainings, Workshops Short, very basic introduction of the 4 Ps or the Marketing Mix, a business framework that helps marketers to consider 4...

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Comparez le Mix-marketing avec : Marketing Mix étendu (les 7-P)  |  Les 4S du Marketing Mix du Web  |  3C's  |  Grille Produit/Marché  |  SERVQUAL  |  Cadre d'Avantage Concurrentiel  |  Matrice BCG  |  Modèle de Diffusion de Bass  |  Positionnement  |  Co-Création  |  Innovation Disruptive  |  Marketing Relationnel

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