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How the Marketing Mix Influences Operations
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Fatima Habib
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Fatima Habib
Student (MBA), Pakistan

How the Marketing Mix Influences Operations

Can anyone explain the relevance of the marketing plan to operations management in an organization with an example?

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  Jaap de Jonge
4
Jaap de Jonge
Editor, Netherlands
 

Influence of Marketing Plan on Operations

Here is an example: Suppose a marketing mix or plan contains a promotion in the form of a broad and intensive marketing campaign in some region or country.
Then it would be crucial that the operations function of the company is timely informed of the exact time when the campaign will take place, so they can prepare for the extra demands that will be placed on them in that region in that period.

 

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topic Before using the Marketing Mix
topic Marketing Mix Alternatives
topic 4P Implementation Steps. Order of Implementing the 4Ps?
topic Promotion (4th P of Marketing Mix) Includes Image/Reputation
topic Impact of Marketing Plan on Employees?
topic Marketing Mix P's for Online Companies
topic Marketing of Services and Non Purely Physical Products?
🔥 Kotler's New 4C Marketing Mix for the Digital Economy
topic Promotion Mix | Marketing Communications Mix
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topic Why is Using the Marketing Mix Important?
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topic The Five V's for Marketing Mix
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topic Necessary Skills of Marketers
topic New Marketing Mix Concept: SAVE
topic What is the 5P's Marketing Mix?
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topic The Role of Culture in Marketing Mix : C4P's ?
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Knowledge Center

Marketing Mix | The 4Ps


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