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mohammad reza saadatmand
Manager, Iran
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4P Implementation Steps. Order of Implementing the 4Ps?
I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me.
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kanthi Basnayake, Sri Lanka
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Implementation Order of the 4Ps Simple steps in implementation of 4 Ps is as follows:
1. Create / manufacture / launch a Product / service to fulfill the needs and wants of the end user who has an emotional bond towards the features or attributes of the product
2. Benefits of the product incorporate costs and benefits are measured in monitory terms. Hence should Price.
3. For convenience of purchasing make the products and services available to end users selecting appropriate distribution channels (Place).
4. Inform, educate and highlight the benefits of the product/services to the target market by different methods. (Promotion).
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Michael Keighley
Entrepreneur, United Kingdom
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The Implementation Order of the 4Ps 1. Product, 2. Place (no point entering a market if it is covered already and there is no room to grow), 3. Price of the product to see how you would 4. Promote it as the fourth stage.
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BAINOMUGISHA ANDREW
Student (University), Uganda
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The Order of Implementing the 4Ps of the Marketing Mix 1. Product > 2. Place > 3. Price > 4. Promotion
1. The product is produced after finding out the core needs of the targeted audience, then argumentation is carried out on how to market the products
2. The place (market) is entered and targeted group is given chance to exercise its right as far as buying is concerned
3. After the group has bought, the reaction from the public will determine how to price.
4. Finally, you promote the product and you decide whether to launch the product region by region or national roll out.
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Nasser S. El-Helou
Director, Palestine, State of
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How to Implement 4P's in Operating FMCG Company with 300 SKU's We have a group of products, we believe there are a lot of missed opportunities by projecting the 4P's on each product.
The problem is that it is a long way to achieve that.
The question is: Is there a matrix or a way to make this projection of 4P's in short way?
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Jaap de Jonge
Editor, Netherlands
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How to Implement the Marketing Mix if you Have Many Products @Nasser S. El-Helou: I recommend to start with high-level Market Research to determine the overall potential for each product. Then apply some high level Competitor intelligence / analysis.
This will tell you where the biggest opportunities are for your firm. After this, you can focus on a few of your products that have the best potential.
So start with just 1-3 products and gradually grow your funding and marketing capability when you are achieving success.
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Leigh Cowan
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