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Thitiwut Sri, Thailand
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Before using the Marketing Mix
Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market.
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S K, India
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Positioning comes before the Mix Marketing Mix is a mere format. The content to fill the format comes from positioning which in turn depends not only what the customers want but also on what your competition is doing
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Thitiwut Srimanop, Thailand
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Customer requirement come first How do you know what you are going to do if you don't know the customer requirement. you can't produce any products or make anything about the marketing. Including how to compete with the competitor. The bottom line of doing business is profit that came from selling and the customer bought it.
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Darron Collins, USA
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Positioning Influences Marketing Mix It has been my experience the positioning of the product influences the Marketing Mix as well. For instance, if you are the technology leader, you strive for healthy margins to invest into R&D. If you are low cost leader, you won't sell through direct sales because the costs/margins will be too high, you'll probably use a distributor. Remember though, you must evaluate where you are in the product life cycle to match your position with the 4 P's. It's a dynamic world.
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kuldeep
Student (Other), India
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Market Research Decides 4P's As Thitiwut explained, the initial step is Market Research which tells what the customer requires and then comes your part to create value through the marketing mix (4P's).
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pallavi patil, India
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Customers Requirements Change! Customer requriments change every single day. So to have a good markrting company you have to know their wants and requirements accurately.
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Leigh Cowan
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