Marketing Mix During Recesssion

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Marketing Mix During Recesssion

In a situation of recession I think even the top marketing methods are not working. The customer will look at the mandatory requirements rather than going in to promotional schemes and advertisements. I am sure almost none of the creative offers are working and no targets are met during such a period.
So ultimately it is the need of the hour that we have to use in our marketing mix and we should be thinking about these kind of unforeseen situations well ahead.

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		1 Cecilia Greene, UK
	Time versus Money and Place in Marketing Mix Totally agree. Sometimes (e.g., during a recession) the needs of the customer are not being met well in case there simply isn't any finance. Such an individual has to come up with something else to fulfill that need. Even though the product or service is not really what they want, they have to cope with what they can afford at the time. Other P's like the place don't really matter at the time.

		1 Sanjay Pandey Student (MBA), India
	Create a Good Marketing Mix for Recession I'm not agreeing with Mr. Nikhil at all. In poor market conditions, big players are generally doing well. If we take the example of Big Bazaar, it has done well just a month back. This organisation has used a perfect marketing mix to increase the sales during those 4 days. If an organization like BB offers a good marketing mix then customers are willing to buy the products and services apart from their mandatory merchandises. That's why BB has come with new promotion and strategies of bringing old merchandise and get new one with discounts and they focused on FMCG products. So it is not like that organizations fail to provide good marketing mix. It is the demand of the consumers which forces and challenges organizations to produce good marketing mixes.

		1 Nikhil Business, India
	You Cannot Decide on One Business My friend Sanjay has definitely a point in explaining the market situation and the changes made by Big Bazaar. But I think one should not judge the overall situation based on a single result. What we are talking about is a mass. The time is once again changing but when we used to call it a real recession, almost everyone was facing problems, the sellers as well as the buyers. This is what I had taken in to consideration about the failure of any marketing mix.

		3 Ravi
	Thinking About Unforeseen Situations in Marketing This boils down to the basics of marketing, and what is marketing? Marketing is not what you want to sell, what matters is the element of understanding your buyer. And in almost all cases you can't eliminate the human factor which is subjected to feelings. Those feelings change from time to time, and situation to situation. How well your marketing mix captures most of such issues will determine your success.