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Product in Marketing Mix ⇨ Customers' Value Bundle
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Marketing Mix | The 4Ps
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Aung Chit Khin
9
Aung Chit Khin, Myanmar

Product in Marketing Mix ⇨ Customers' Value Bundle

I think I saw the term(s) in P. Kotler's book. the word "Product" makes your thinking centered around the physical product only. So, i prefer using "Market offering" or "Customers' value bundle". Sure, it's a mouthful. But, those terms make you think of the 4 or 7 Ps and customers simultaneously and integratively.

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  andreea
3
andreea, Romania
 

Product's Value Bundle

That makes a lot of sense to me.
We might also call it "Product's Value Bundle", so we keep a P at the beginning.

  Jim
2
Jim, Pakistan
 

Marketing Mix: Product Value Bundle

Yeah "Product Value Bundle" makes a lot of sense instead of just "Product".
:O well I think this site is amazing I truly do...

 

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Special Interest Group


More on Marketing Mix | The 4Ps
Summary Discussion Topics
topic Before using the Marketing Mix
topic Marketing Mix Alternatives
topic 4P Implementation Steps. Order of Implementing the 4Ps?
topic Promotion (4th P of Marketing Mix) Includes Image/Reputation
topic Impact of Marketing Plan on Employees?
topic Marketing Mix P's for Online Companies
topic Marketing of Services and Non Purely Physical Products?
🔥 Kotler's New 4C Marketing Mix for the Digital Economy
topic Promotion Mix | Marketing Communications Mix
topic Marketing = Marketing Mix + Customers = 4P's + C
topic Marketing Mix During Recesssion
topic The 5 Product Levels Model (Kotler)
topic The SIVA Model of Marketing
topic Why is Using the Marketing Mix Important?
👀Product in Marketing Mix ⇨ Customers' Value Bundle
topic The Five V's for Marketing Mix
topic Add a Living Element to the Marketing Mix
topic Necessary Skills of Marketers
topic New Marketing Mix Concept: SAVE
topic What is the 5P's Marketing Mix?
topic How the Marketing Mix Influences Operations
topic The Role of Culture in Marketing Mix : C4P's ?
Special Interest Group
Knowledge Center

Marketing Mix | The 4Ps


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