Strategy Maps[战略图表] （Kaplan & Norton）

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什么是战略图表？

在2001书“The Strategy-Focused Organization”， Kaplan和Norton变换他们Balanced Scorecard[平衡计分卡]。 1992年，两位学者通过发表在《哈佛商业评论》上的一篇文章，提出了将平衡计分卡作为企业绩效管理系统。 在2001年的新书中，他们进一步提出将平衡计分卡作为企业战略管理系统。 这个飞跃性的转型就是通过战略图表（Strategy Map）来实现的。

战略图表将组织的各项战略目标进行因果相连， 从而反映出企业的价值创造过程。 战略图表采纳了平衡计分卡的四个视角，即 财务、顾客、流程，以及学习和成长。 参加下图（点击图片可以下载、查看PDF格式的大图）。 战略图表是平衡计分卡框架下的一个重要战略组成部分，对企业价值创造战略进行描述。

战略图表的特征

1. 所有信息包含在一页纸上， 使得战略沟通相对简单。

2. 包含四个视角： 财务、 顾客、 内部（流程）、 学习和成长。

3. 财务视角关注长期的股东价值创造，采用生产力战略，来改善成本结构和提高资产利用性；采用成长战略，来寻找新的市场机会和提升顾客价值。

4. 以上四个方面的战略提升其切入点为：价格、质量、可获得性、可选择性、功能、服务、伙伴关系以及品牌，等等。

5. 从内部视角来看，运营流程和顾客管理流程的作用就是制造、提供以及提升产品和服务的属性。 而创新、制度以及社会关系流程则帮助企业处理各项关系，树立社会形象。

6. 所有这些流程都是通过对组织人力资本、信息资本以及组织资本进行有效配置来实现的。 这里，组织资本包括企业文化、领导力以及团队协同。

7. 连接箭头表示各项之间的因果关系。

战略图表所包含的主要原则：

1. 用战略来平衡对立力量。
2. 战略的形成基于不同的顾客价值主张。
3. 价值的创造与增加是通过企业内部业务流程来实现的。
4. 战略既能够包含同时发生的不同主题，也能够包括补充性主题。
5. 战略策应（Strategic Alignment）决定无形资产的价值。

战略图表的运用。 优点

通过将股东价值创造、客户管理、流程管理、质量管理、核心能力、创新、人力资源、信息技术、组织设计和组织学习等诸多战略内容及其相互关系在一张图上反映出来， 战略图表能够非常高效地向企业管理人员以及普通员工描述企业战略。 通过这种方法，还有助于战略策应的形成，进而使得战略执行更加容易， 往往战略执行才是企业面临的最大的挑战。

尽管在2001年出版的书作中，Kaplan和Norton已经花了64页的篇幅来介绍战略图表，但是在下面提到的参考书中，你能够发现关于战略图表的更全面的信息，包括战略图表运用的大量实例。

参考书： Robert Kaplan and David Norton - Strategy Maps [中译本《策略地图》，台湾脸谱出版社，2004]

论坛 关于以下内容的论坛讨论：战略图表。 How to Use a Strategy Map to Perform a Quick Strategy Check During a recent consulting assignment to investigate a range of growth options for a small non-profit, I was handed a five-page document which the client called "their five-year strategic plan". This... 14   10条评论 Strategy Maps for Customer Service Organizations Hi, can someone comment on how SMs for Customer Service Organizations/Units are different from default ones? Any ideas or pointers are appreciated! Thanks & Regards.... 9   2条评论 Successful Cases of Strategy Maps How many companies have applied a strategy map into their business so far? Is there any successful case study that can be shared to discuss? What were the advantages of using it in practice?... 9   3条评论 BSC or OKR? In recent time there is the Objectives and Key Results (OKR) usage to steer the management team towards the strategic targets. I think that OKR are short term targets, since BSC are long term and vis... 4   2条评论 Strengths of Strategy Maps Strategy Maps are an excellent extension to the basic framework of the Balanced Scorecard (BSC) approach. - Business strategy statements can be catchy, but line management are often searching for ans... 3   2条评论 Disadvantages / Problems with Strategy Maps Hi everyone, I find business literature mainly talks in favor of Strategy Maps. Can you help me to find problems, issues, cons or disadvantages associated with strategy map implementation? Many than... 3   5条评论 开始一个新的论坛主题关于战略图表 免费注册

训练课程关于战略图表。 初级课程 进阶课程 专家课程

最佳实践 关于战略图表的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。 🥇 Should the Strategy be Communicated? How Much? To Whom? Communicating strategy involves much more than talk. There are numerous pitfalls or issues which must be resolved for the strategy to be effectively communicated. For example, in some instances execut... 41   45条评论 🥈 Managing Cross-Divisional Collaboration and Strategy Maps Often, achievement of a Critical Success Factor requires collaboration of two or more divisions across organizational boundaries. For example, to increase sales of new products in overseas markets, co... 22   20条评论 🥉 Selection in Customer Perspective of Strategy Maps Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples?... 12   5条评论 Strategy Maps for Public Sector Organizations / Government How do strategy maps work for public sector organizations (i.e. government agencies) that don't have sales nor shareholders?... 8   4条评论 Are Balanced Scorecard and Strategy Map the Same? Does the strategy map tell the same story of Balanced Scorecard? Both of them are talking about these four perspectives.... 8   3条评论 Synergy in Strategy Maps? Is it possible to include corporate level (strategic) synergy effects into a Strategy Map? How? (Strategy maps seem to be directed primarily at the business strategy level)... 6   8条评论

专家提示 关于Strategy Maps（英语）的高级见解。在这里，您将找到专家的专业建议。 咨询技巧 教学技巧 实际实施技巧 Linking Strategy with Execution Linking Strategy to Implementation One of the world's most popular business tools for translating strategy into operational activities is the Balanced Scor... How to Incorporate Sustainability into your Strategy Map (BSC) ? Sustainability Balanced Scorecard, SBSC, Triple Bottom Line Due to the fact that corporate sustainability issues have become more and more important, organizations are now forced t... Six Crucial Mind Shifts for Strategy Execution / Implementation Change Management, Strategic Change, Resistance to CHange, Strategy Implementation Speculand (2009) suggests six mind shifts that people should consider when they're implementing new strategies in organi... Why is it Important for a Balanced Scorecard to Communicate the Strategy? Balanced Scorecard & Strategy Why is it important for a Balanced Scorecard to communicate the strategy? 1. It describes the corporate vision to the ...

信息来源 有关战略图表的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。 Strategy Map Diagram Communicating a Strategy Download and edit the 12manage PowerPoint model for limited personal, educational and business use. Republishing in int... How to Communicate Organizational Change to Affected Audiences Organizational Change, Change Management, Change Communications This presentation elaborates on the process of communicating change towards those affected by the change. The presentati... The Strategic Role of Public Relations and Communication in Business Public Relations, Strategic Management, Corporate Responsibility, Stakeholder Management, Stakeholder Analysis Presentation about the role public relations and communications in business strategy implementation and execution. The p... Brett Knowles: Pitfalls in Designing Strategy Maps Creating and Implementing Strategy Maps. Consultancy, Experts, Advanced Education Brett Knowles explains the frequent characteristics of bad strategy maps: - No Clear Cause-and-Effect Explanation (lack... Summary of Strategy Maps: Part 3 Initial Understanding of Strategy Maps and History Brett Knowles explains in three videos the history of Strategy Mapping, its benefits and some interesting features. Par... Summary of Strategy Maps. Part 2 Initial Understanding of Strategy Maps Brett Knowles explains in three videos the history of Strategy Mapping, its benefits and some interesting features. Par... Introduction to Strategy Maps. Part 1 Initial Understanding of Strategy Maps Brett Knowles explains in three videos the history of Strategy Mapping, its benefits and some interesting features. Par... Strategy Review (Strategic Review). Types and Tips Strategy Review, Strategic Management, Strategy Process Erica Olsen explains how to run a strategy review, she considers to be the heartbeat of any strategic management process...

工具 有关 AABBCC 的有用工具战略图表。 新闻 视频 简报   书比人好 学术的 更多

比较： Balanced Scorecard[平衡计分卡]  |  Office of Strategy Management[战略管理办公室]  |  Performance Prism[绩效测量棱镜]  |  Catalytic Mechanisms[催化机制]  |  Intangible Assets Monitor[无形资产检测器]  |  People-CMM[人力资源能力成熟度模式]  |  IC Rating[智慧资本评级]  |  TQM[全面质量管理]

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