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Luis Villegas, Mexico
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Selection in Customer Perspective of Strategy Maps
Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples?
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Andrew White, UK
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BSC I think this means 'range of offering' for example a number of products available that might meet a customer's requirements, perhaps with varying functionality...
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Rob Siwicki, UK
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BSC Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection in the value proposition - which is different.
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Jeswan SinghPS
Engineer, Malaysia
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Selection - Product/Service attribute As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service provider. This is why the BSC provides a succint, clear and complete picture of an organisation' business strategy elements. The BSC also enumerates the key accountabilities of those tasked with the achievement of the strategies.
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Paulo Cesar Faria
Business Consultant, Brazil
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Selection - Customer Perspective I am inclined to agree with Andrew White. All the elements related to the customer perspective refer to what I am providing to clients. Selection is one of the components of my offering. As are also price, quality, etc.
Thus it is more likely to refer to the options / sizes / colors etc I offer than exercising my ability to choose clients and/or markets.
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GEOFFREY NYAMBANE, Kenya
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What is 'Selection' in the Customer Perspective? Selection here refers to the products and services we intend to offer to the customer.
Geographical and customer type considerations are primarily internal processes that culminate in the type of packaging, distribution and packaging models to adopt. But let me confess, the line seems too thin for me.
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