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What is Relationship Marketing? Definition
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Relationship Marketing
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Qamar Abbas
21
Qamar Abbas, Pakistan

What is Relationship Marketing? Definition

Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.

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  Menzi Dube
1
Menzi Dube, UK
 

What is Relationship Marketing?

Relationship marketing is about building a longer term and strong future relationship with your customers and providing the best services and valuable products.

  Rajkumar Baral
0
Rajkumar Baral, Nepal
 

Definition Relationship Marketing

Relationship marketing is the long term commitment between customers and a business through which the customers get value from product and services.

 

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More on Relationship Marketing
Summary Discussion Topics
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topic Is Relationship Marketing a New Paradigm
topic What are 'Business Relationships'?
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Special Interest Group


More on Relationship Marketing
Summary Discussion Topics
👀What is Relationship Marketing? Definition
topic Relationship Management in Chinese Culture: Guanxi (关系)
topic Is Relationship Marketing a New Paradigm
topic What are 'Business Relationships'?
topic Contracts, Penalties and Fees
topic Relationship Marketing Focus
🔥 Giving Gifts in Business | Corporate Gifting
topic Relationship Marketing as Part of your Strategy and Tactics
topic Relationship Marketing and Perception
topic Relationship Marketing Should be a Systematic Approach
topic Relationship Marketing Strategies in Retail
topic Relationship Management in Creative Industries
topic Relationship Marketing in Banking
topic Assumptions Behind Relationship Marketing and CRM
topic Internal Relationships Marketing
Special Interest Group
Knowledge Center

Relationship Marketing


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