Relationship Marketing Should be a Systematic Approach
Implementing a customer relationship program or as you refer to it in your article as "Developing Customer Communication Systems" is a key factor in making relationship marketing work in your business.
A random approach to relationship marketing will seldom work in any business. A systematic approach must be taken so that it is not dependent on people but instead on a functional role. If someone leaves your organization then the replacement can take over immediately because there is a system in place.
For relationship marketing to work one must follow a consistent approach that over time yields repeat business, increase in referrals, customer loyalty, and customer satisfaction.
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