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Relationship Marketing and Perception
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Relationship Marketing
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Rajmonda
8
Rajmonda, Kosova

Relationship Marketing and Perception

A very important element to remember when building relations is perception.
Both needs and wants are based on perception, and these are by definition individual ways of seeing things. Every customer may have his/her own perception of reality and he/she is unique and should be treated as such, in order to build a strong relation and retain the customer.

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  Poudeu, Felix Constant
3
Poudeu, Felix Constant, UK
 

Perception one of Three Levels in Relationship Marketing

I agree that the perception is a very important point of the building of relationship marketing. But don’t forget that the building of relationship is a process with several levels:
- Level 0: Perception. Here we seek orientations, insights etc…
- Level 1: Realization. Creating the relationship.
- Level 2: Reflexion. maintaining and further building of the relationship. It is for me the most important level of all three levels. It enables a substainable relationship with the customer, a continuous (long-term) relationship.

  Sneha Jain
1
Sneha Jain
Analyst, India
 

How to Find Out Perceptions in Relationship Marketing

Through market research and study we can find out the significant differences caused by personal demographic variables on customer perceptions towards relationship marketing and our products or services.

 

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More on Relationship Marketing
Summary Discussion Topics
topic What is Relationship Marketing? Definition
topic Relationship Management in Chinese Culture: Guanxi (关系)
topic Is Relationship Marketing a New Paradigm
topic What are 'Business Relationships'?
topic Contracts, Penalties and Fees
topic Relationship Marketing Focus
🔥 Giving Gifts in Business | Corporate Gifting
topic Relationship Marketing as Part of your Strategy and Tactics
👀Relationship Marketing and Perception
topic Relationship Marketing Should be a Systematic Approach
topic Relationship Marketing Strategies in Retail
topic Relationship Management in Creative Industries
topic Relationship Marketing in Banking
topic Assumptions Behind Relationship Marketing and CRM
topic Internal Relationships Marketing
Special Interest Group
Knowledge Center

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