logo

What are 'Business Relationships'?
Knowledge Center

Relationship Marketing
Forum

Rating

Eze Bonaventure
17
Eze Bonaventure, United Kingdom

What are 'Business Relationships'?

What differences do customers perceive between personal relationships and business relationships? Do they even think of their interactions with businesses as 'relationships'?

X

Sign up for free

Welcome to the Relationship Marketing forum of 12manage.

Here we exchange knowledge and experiences in the field of Relationship Marketing.

❗Sign up now to gain access to 12manage. Completely free.

Reg
 

Rating
  Eddie Harmse
3
Eddie Harmse
Student (MBA), South Africa
 

Business Relationships are Considered Relationships

In my opinion relationships are unique and differ from industry to industry and from individual to individual. Some industries demand more formal ways of doing business allowing formal contracts to regulate the relationships. Others are more informal and rely more on principles such as trust, honesty, etc.
In an attempt to answer your question I would say that yes, they do think of business interactions as relationships.

  peter warere
3
peter warere
Entrepreneur
 

Customer Definitely Want Relationships!

Of course it matters.. It's true that relationships differ from industry to industry but all types of customers are looking for the same thing... a relationship!
They want to feel valued, chased...
It's just a game and you should know how to play it!

 

Leave a comment
Help improve this subject

More on Relationship Marketing
Summary Discussion Topics
topic What is Relationship Marketing? Definition
topic Relationship Management in Chinese Culture: Guanxi (关系)
topic Is Relationship Marketing a New Paradigm
👀What are 'Business Relationships'?
topic Contracts, Penalties and Fees
topic Relationship Marketing Focus
🔥 Giving Gifts in Business | Corporate Gifting
topic Relationship Marketing as Part of your Strategy and Tactics
topic Relationship Marketing and Perception
topic Relationship Marketing Should be a Systematic Approach
topic Relationship Marketing Strategies in Retail
topic Relationship Management in Creative Industries
topic Relationship Marketing in Banking
topic Assumptions Behind Relationship Marketing and CRM
topic Internal Relationships Marketing
Special Interest Group


More on Relationship Marketing
Summary Discussion Topics
topic What is Relationship Marketing? Definition
topic Relationship Management in Chinese Culture: Guanxi (关系)
topic Is Relationship Marketing a New Paradigm
👀What are 'Business Relationships'?
topic Contracts, Penalties and Fees
topic Relationship Marketing Focus
🔥 Giving Gifts in Business | Corporate Gifting
topic Relationship Marketing as Part of your Strategy and Tactics
topic Relationship Marketing and Perception
topic Relationship Marketing Should be a Systematic Approach
topic Relationship Marketing Strategies in Retail
topic Relationship Management in Creative Industries
topic Relationship Marketing in Banking
topic Assumptions Behind Relationship Marketing and CRM
topic Internal Relationships Marketing
Special Interest Group
Knowledge Center

Relationship Marketing


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2024 12manage - The Executive Fast Track. V17.2 - Last updated: 19-5-2024. All names ™ of their owners.