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Relationship Management in Creative Industries
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Christian
7
Christian, UK

Relationship Management in Creative Industries

Does anyone know of Relationship Marketing works being used in the 'Creative Industries', particularly The Music Industry? I cant seem to make this model work in my head or on paper.

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  Jaap de Jonge
1
Jaap de Jonge
Editor, Netherlands
 

Relationship Management in the Music Industry

Well, having meets and greets with fans before or after a concert, giving or selling or various promotional materials like T-shirts and caps or gadgets, talking with fans on social media, and performing concerts in general can all be viewed as mechanisms in relationship marketing in the music industry.

 

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topic What is Relationship Marketing? Definition
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Knowledge Center

Relationship Marketing


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