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Relationship Marketing Focus
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Relationship Marketing
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Piyush
13
Piyush, UK / India

Relationship Marketing Focus

One of the major points Relationship Marketing must focus on is after sales services. A lot depends on it maintain the relationship between the company and its consumers.

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  bappa
0
bappa, bangladesh
 

Focus of Relationship Marketing

Relationship marketing is all about customer loyalty and retention in the long term. Satisfy their needs and wants through better products and services. See the customer as a partner not as an individual you make money off.

  Felix C. Poudeu
2
Felix C. Poudeu
Management Consultant, Cameroon
 

Relationship-focused Marketing!

Relationship-focused marketing is characterized by following elements:
- Focus is the customer retention and loyalty;
- Performance metric is the customer lifetime value;
- Orientation is customer relationship;
- Time horizon is long-time;
The emphasis on customer services is the key to long-term relationship with the customer.

  tr kalailakshmi
0
tr kalailakshmi
Teacher, India
 

Successful Relationship Marketing

The success of relationship marketing lies in creating good relationship with the customers, understanding their needs and taking initiatives to satisfy them to retain them forever with the organisation.

 

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More on Relationship Marketing
Summary Discussion Topics
topic What is Relationship Marketing? Definition
topic Relationship Management in Chinese Culture: Guanxi (关系)
topic Is Relationship Marketing a New Paradigm
topic What are 'Business Relationships'?
topic Contracts, Penalties and Fees
👀Relationship Marketing Focus
🔥 Giving Gifts in Business | Corporate Gifting
topic Relationship Marketing as Part of your Strategy and Tactics
topic Relationship Marketing and Perception
topic Relationship Marketing Should be a Systematic Approach
topic Relationship Marketing Strategies in Retail
topic Relationship Management in Creative Industries
topic Relationship Marketing in Banking
topic Assumptions Behind Relationship Marketing and CRM
topic Internal Relationships Marketing
Special Interest Group
Knowledge Center

Relationship Marketing


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