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Hong Sun Management Consultant, Canada
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How to Give a Powerful 5-Minute Presentation
Short and more focused speeches can be more effective than lengthy ones that introduce too much information and delve into unhelpful detail. A five-minute presentation can be more captivating than a typical humdrum 60-minute talk. However the five-minute presentation is also more challenging to create and deliver due to the stringent time constraint. To create a compelling and focused presentation in a five-minute time span, be it for a venture capital pitch, selling a product, or educating an audience, you have to figure out what's the essence of your message and deliver it fast. While there may be an endless list to consider when crafting such a short presentation, the following points always deserve the most attention:
- RESEARCH AND PREPARE. Although your material is limited by the five-minute constraint, you still need to do enough research to understand your topic thoroughly and extract the most essential concepts. In fact, less time means more forethought and preparation. What Philosopher Blaise Pascal wrote in 1657—"If I had more time I would have written a shorter letter"—still rings true today: Succinctness takes more upfront work and strategic thinking than wordiness.
- FOCUS. Choose one important concept and focus on that. One idea or point will be more than enough to make an impression for such a short talk. It must be the single most important point in the message you have to deliver. Focus on your point and don't make the mistake of promoting your company or your product during the presentation, which will put audiences off. Most listeners don't sign up for a commercial, but are interested in the striking point or the refreshing idea you are about to share.
- TELL A STORY. An unforgettable presentation tells a memorable story. Facts may be eye-catching, but only stories are truly engaging. You need to keep the statistics part short, and spend more time on telling an emotion-stirring story with a well-structured narrative arc to engage your audience from start to finish, so that they can remember and benefit from your information to the max.
- START WITH FLAIR. During a five-minute presentation, you don't have enough time to build a fancy case. To capture your audience's attention and motivate them to listen from the very beginning, you need to start with a catch in the first sentence by using, for example, a startling fact, a strong opinion, a powerful quote, or a thought-provoking question.
- NO MEMORIZING BY ROTE. Improvising can be challenging, but it's much better than reciting a speech from your notes, which will cost you the connection with your audience. When you practice, let go the exact words and sentences you prepared beforehand, and focus on the main idea of each slide and how to smoothly flow from one slide to the next.
- IF YOU MESS UP, CARRY ON. You are the only one who knows what you were going to say, or that one of your slides was not presented as planned. If you mess up at some point during your presentation, don't give it away, just carry on as if nothing is wrong, as long as the correct point is delivered later. Remember that if you pause, stumble, and apologize, you will most likely lose credibility.
- HUMOR. Humor is great – if it's natural. It is a powerful communication tool that can help you gain attention, create rapport, and render your presentation more memorable. Be creative—you can use your personal anecdotes, analogies, quotes, or even cartoons to make your audience laugh.
- PRACTICE. Rehearsal is critical for such a short presentation that leaves you no time to pause and collect your thoughts in the middle. You have to be smooth, steady, and able to deliver your talk with the grace of flowing water. When you rehearse, don't simply focus on the material, pay attention to your tones, inflections, and body languages by practicing in front of a mirror or recording yourself. Better yet—find someone to be your audience during your rehearsals and improve based on his feedback.
Sources:
Zahorsky, D. (2019), "Mastering the Art of the Five-Minute Presentation", The Balance Small Business.
Lam, M. (2016), "How I Learned To Give A Powerful Talk In Under 5 Minutes", Fast Company.
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Megha Bansal Student (MBA), India
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7 Steps to Create an Effective Presentation "A successful talk is a little miracle - people see world differently afterwards".
Here is another framework with 7 steps for planning a presentation you may find useful:
- Research your Audience: Try to get information of your audience like how many people, what levels of decision makers, their interests, their expectations and past history. Use Hook and Fix approach i.e. hook is the problem statement and Fix is the resolution statement like for a new product identify the audience pain points and tell them how your product can fix these issues.
The presenter need to look at the audience's physical characterstics and body language to understand their moods. Then he/she can address the audience attitude as:
- Insecure: Reassure them
- Resistant: Try to answer their "Why"
- Passive: Build urgency
- Find your Purpose: Ask yourself "why I am doing this presentation". Mainly there can be three reasons for a business ppt:
- Can be to present an idea
- Communicate information
- To inspire and motivate.
- Prepare the Basic Structure: In order to produce a wireframe which can be hand written/word doc, one needs to gather the thoughts before starting the ppt. It includes broad outlines, headings and messages. Focus on the key points, strategies and evidences used to support your message. Try to build a story aligned with facts.
- Have an Impactful Beginning: Prepare a brief introduction of yourself. Some consulting firms plan an "intro" as; Interest ⇨ Need ⇨ Timing ⇨ Range ⇨ Objectives:
- Interest can be developed by starting with a story, hook, controversy etc.
- Need is what is there for the audience.
- Timing should specified in advance.
- Range is what topics will be covered.
- Objective is the key message of presentation.
- Plan the Ending: Effective closing is as important as beginning. A winning conclusion may have elements like summarizing the main ideas, take a quick survey if audience has understood the key message, giving time to the audience for taking action like asking questions, taking a decision or challenging the group.
- Anticipate the Questions: Be prepared and expect which questions will be asked. Think about your answers in advance.
- Rehearse and Rehearse: Practicing will always help. It will build your confidence. Rehearsing with the same elements as used on presentation day like wearing formal clothes, use a mic, the use of gestures.
Sources:
Chris Anderson (2013), "How to Give a Killer Presentation", Harvard Business Review, June 2013.
Alex Mannella (2020), "Effective Business Presentation with PowerPoint"
University Of Leicester, "Planning an Effective Presentation".
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Javier Elenes Business Consultant, Mexico
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How to Give a Powerful 5 Minute Presentation - Keep it SIMPLE
- Use VISUAL Aids (Slides with Bullets)
- Have a SHORT Introduction and a SHORT Closing.
- Break your presentation in 3 parts of 1 - 3 - 1 minutes:
In the first minute, using ...
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Sathya Devarakonda Project Manager, India
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How to Give a Powerful 5-Minute Presentation This practically Boils down to say (2 Slides of each)
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CEO - Vision Presentations
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Where are we
Where should we g...
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Frederic A Parker Consultant, United States
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Presentations - 'Beyond Bullet Points' I think most of us realize that people remember things in groups of three. Try it out. Think of the last event you attended. What do you immediately recall about it? Usually you will recall 2-3 memora...
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Matthew Ugbem Entrepreneur, Nigeria
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This is Good Info Very insightful information. I have grasped so much in just a few minutes. This is a life time information for those of us with stage fright. I wish I knew this all along. Thank you!. I love this site...
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Sathya Devarakonda Project Manager, India
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How to Give a Powerful 5-Minute Presentation @Javier Elenes: Well said sir. This is a very good approach. People who are new to presenting should keep what they are saying simple. It really leaves a very good impression on the audience also. I w...
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Frederic A Parker Consultant, United States
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Rules of Thumb for Visual Aids When Presenting Also be aware of the effect of visual aids you're probably using. Here are my rules of thumb for some very common visual aids. I distinguish powerpoint slides and flip charts (yes the last are still a...
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Paramathmuni srinivas Kumar India
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5 Minutes Presentation Need to be Prepared for Last Minute Changes I had an experience where I was asked to present my idea in 5 minutes sometime back. The idea is about a delivery mechanism and it contains diagram and though I came prepared with the slides having di...
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Sathya Devarakonda Project Manager, India
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Mental Visualization is Very Necessary During Preparation of a Presentation @Srinivas: Srinivas: Generally before or while articulating the slides, people should take time to think over and visualize what they want to communicate as phases of the presentation. Read the point ...
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Maurice Hogarth Consultant, United Kingdom
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Three Presentation Parts @Javier Elenes: Tell them what you are going to tell them (and why and how long it will take) [preview]
Tell them. [inview]
Tell them what you have told them. [review]
Remember that people tend to ...
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Michael Nwosu Entrepreneur, United Kingdom
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On 5-minutes Presentations Considering the fact that maximum human concentration/focus is just for about five minutes, that's the much time that you have to keep your listeners hooked, or enthralled in your presentation, so, th...
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Ayogoi simon yaibimi Management Consultant, Nigeria
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Wonderful Discussion About Presentations I loved this inspiring and eye catching forum topic. I learnt a lot from this. My work shall improve due to the knowledge gotten from reading this short article. Thank you for sharing this information...
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Maurice Hogarth Consultant, United Kingdom
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Levels of Presentation (and Reports) @Sathya Devarakonda: Utilising your headings, consider that there are four levels of presentation or report.
1. A DESCRIPTION (straight forward description of what is, what is happening).
2. The Des...
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Sathya Devarakonda Project Manager, India
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Levels of Presentation (and Reports) @Maurice Hogarth: I have been into consulting for about 20 years now. First and foremost presentations are primarily meant to sell a concept concisely. They are not meant to sell a theory. Presentatio...
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Maurice Hogarth Consultant, United Kingdom
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Presentation Levels and Purposes @Sathya Devarakonda: Within my trainer, coach consultant career (1966 to 2010) I've made (and trained people to make) presentations on multiple occasions, within the military and industry (receiving s...
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Sathya Devarakonda Project Manager, India
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Presentation Purpose @Maurice Hogarth: I am honored to know you worked for the military sir. In the private sector they expect you to be precise and you don't get the time from the VP more than half an hour....
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al gates
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How to Make an Effective Presentation. Usually a 5-10 Presentation..... @Javier Elenes: I use your example but slightly different. Mine goes like this:
1. Tell them what you are going to tell them (Your objective).
2. Tell them.
3. Tell them what you told them. (summar...
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