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In Ho Kim, Republic Of Korea
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Searching for the General Theory of the Firm
Is it not possible to set up the general theory of the firm?
The reason why I raise this question is that there are so many methods, models and theories in dealing with business management, both theoretically and practically.
As we all know, a firm is a social institution to earn profit in a dynamical environment through value creation in which a firm should contribute positively to the society it belongs.
If we recognize the profit-seeking formula in addition to the things mentioned above in terms of the indicators of expected revenue and cost, then we are able to set up the general theory that will be applicable to any firm in any industry at anytime. .
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Jaap de Jonge Editor, Netherlands
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General Theory of the Firm? I'm afraid firms are quite complex social phenomena, so it may never be possible to capture them in a single theory or model.
Your definition of the (purpose) of the firm is far from universally agreed, there is considerable difference in what people people believe should be the purpose of firms. See shareholder value perspective, stakeholder value perspective, Porter's Shared Value and Mourkogianni's Moral Purpose for the most important views on this.
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In Ho Kim, Republic Of Korea
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About the Very Purpose of the Firm The very purpose of the firm must be to earn profit, taking into account so many aspects that will affect on profit-seeking. It does mean that the first thing we have to have is profit-seeking formula.
And then we also need a value creation dynamic model to deal with a firm's behaviors to adapt to needs evolution/industry evolution with the standpoints of holism, synthesis, dynamism based on a stronger rationale. Because profit just depends on the output of what and how a firm would do during a given period of time based on a firm's core competence at a given starting point in time.
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Jaap de Jonge Editor, Netherlands
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Value Based Management IF we accept your idea that profit or better: "long term value creation" is or at least should be the first aim/purpose of any firm, then the value based management-philosophy comes to mind as a potential general theory of the firm.
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In Ho Kim, Republic Of Korea
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Profit-seeker Rather Than Value Creator If we accept that profit can be earned through value creation, before taking into account value creation, how about setting up the equaton, expected profit=expected revenue-expected cost.
What we have to make sure is the very source of expected revenue and causes of occuring expected cost, and also the indicator of expected revenue and that of expected cost, and then we have to find out what will impact on both indicators.
In my view, we should focus on profit-seeking rather than value creation as the ultimate purpose of the firm.
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Jaap de Jonge Editor, Netherlands
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Profit versus Value In my view,
- Profit is an accounting word, short-term and only includes financial value.
- Value is a strategic word, long term and more inclusive for multiple types of value.
If there is one thing we should have learned from the last couple of crises it is that an accounting, short term and financial view is disastrous for the wellbeing not only of firms but of the entire world economy.
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In Ho Kim, Republic Of Korea
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Profit is More Important than Creating Value Value can be created/added by transforming something into somethng else more valuable through manufacturing/operations, and can be allocated to the stakeholders according to what each one has contributed to value creation, and the left belongs to the firm as profit.
In fact, value embraces profit only with which a firm survives and thrives. That's why profit is mostly important, to the extent that we say a firm must be a profit-seeker. When we focus on earning profit, and find out the ways how to gain it as maximally as possible in a right manner, it must be the kind of general theory of the firm. In theorizing profit-seeking, we have to focus mainly on profit rather than on value itself.
And let's keep in mind that an accounting, short-term and financial view is not the cause of disaster. What matters is lack of innovation adapting to needs evolution: ex, the failure of Nokia in adapting to needs evolution from the needs of feature phone to that of smartphone is the very cause of disaster.
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In Ho Kim, Republic Of Korea
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Understanding the Concepts of Value & Profit Precisely speaking, value covers revenue and consumer surplus and producer surplus, and for revenue -cost = profit, revenue = cost + profit. Therefore, Value = Cost + Profit + Consumer Surplus + Producer Surplus.
Accordingly, Value is greater than Cost plus Profit. This is the relationship between value and profit. I'd like us to make no more confusion in understanding the concepts of value and profit.
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Robert Gerth Project Manager, Sweden
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Understanding the Concepts of Value and Profit In Ho Kim, I think you have a point considering that organization can earn profit through value creation. But in practice an exclusive focus on profit seems to limit the perception of time (long term thinking) on the expense on investments in innovation and development.
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In Ho Kim, Republic Of Korea
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Earning Profit Through Value Creation Mr. Robert
I'd like you to think what the real purpose of the firm is?
Basically, a firm can earn a profit by creating value, while it does do the business in a positive sum-industry, not zero-sum or negative-sum one.
In fact, a firm can earn profit through value creation.
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Richard Platt Business Consultant, United States
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Minimum Winning Game Theory: The General Theory of the Firm (for Aviation, Aerospace, Defense, High-Tech Electronics and Semiconductors) Searched for years on what the "General Theory of the Firm" would be for my old firm, Intel Corporation, as our former CEO Andy Grove was always looking for it. Eventually, it was Professor Robert Burgelman (Stanford) and Andy's former Technical Assistant, (now a VC and an instructor at Stanford) who figured it out and now teach "Minimum Winning Game Theory" to their MBA students at Stanford University. It is of import to note here that Professor Burgelman, was the author of the book "Strategy is Destiny", which articulated Intel's rise to hegemony in the Semiconductor industry in the last part of the 20th Century to the early 2000's.
Burgelman proposes that defining the Minimum Winning Game (WMG) is a difficult yet critical responsibility of top management to keep a high-technology venture focused and able to learn from its ongoing efforts in the face of rapidly evolving technological and market uncertainties. He also proposes that achieving the MWG requires the intelligent balancing of three key drivers of strategic action: technology development, product development, and strategy development. Finally, he proposes that instilling the discipline necessary to define the MWG and balance the drivers of strategic action is facilitated by the use of a strategy-making process informed by key data gathering and analysis tools such as the market requirement document (MRD) and the product requirement document (PRD).
(See link to MWG here.
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