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Sharad Donga, Netherlands
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Visionary Leadership and Blue Ocean Strategy
I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is, and how far ahead the business is seen/predicted.
 The process of achieving the strategic vision will generate and execute the blue ocean strategy involuntary.
I think it is all about being visionary and setting the vision changing the world.
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Elizabeth, USA - Stanford
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BOS and leadership Yes I do agree partly, if leader namely CEO is not able to foresee the business and correctly launch the vision then it automatically discourages out of the box thinking process and so does BOS.
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Mark, UK - Oxford
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Leadership and BOS I completely agree, since often we experience that in the end only leaders or their voice builds the consensus. And this entire process as well as its outcome normally shapes the organization or business activities.
So if the idea or built voice is lousy anyway, then forget the BOS. Capable leadership and especially a capable CEO play a crucial role here.
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Bernadette, Kenya
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BOC Strategy Visionary Leadership It is quite true that for a BOC strategy to be used a leader has to have a vision. This kind of strategy is used by very innovative people/leaders, innovators who want to keep off the competition with their strategy. One must be very alert not to do it for the imitators who come fast and perfect.
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Doets
Entrepreneur, Netherlands
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Vision of Leadership versus Blue Ocean Steps Sharad, the quality of leadership is always important. On the other hand, the great thing of Blue Ocean methodology is in the fact that successful entrepreneurship is brought down to a set of stepping stones which any company can implement.
Having found their Blue Ocean arena, than onwards it will be a big help to have a kind of visionary or charismatic leader on board in order to capture the newly found market.
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Max Pindo
Manager, France
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BOS and Creativity: People Matter I'm always skeptical about methodologies; if they are so good and easy, everybody would be successful just buying a book and following the recipe... I know one can argue the methodology was not properly applied, but let's face it: in reality the cook is as important (if not more) than the recipe.
The successful company listens carefully to what employees say; its top management then is able to develop those ideas in a coherent and sound business plan.
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Andrew Nelson
CEO, Australia
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Ideas are Cheap I have seen many cases where there is lots of vision but no execution. You need both in good measures. Ideas and vision are easy to come by. It's the ability to be systematic and thorough in strategy formulation, validation and execution which separates dreamers from leaders.
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Hareb Suroor, United Arab Emirates
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Execution and Implementation Yes. I share Andrew's opinion that "ideas and vision are easy to come by". What we have to worry about is the implementation part, which seems for me a critical issue in any strategy.
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Ted Garrison, United States
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Examining Various Visions and Blue Ocean Strategy I hate to be the contrarian, but I don't agree with Ms. Donga's conclusion. When you consider that 86% of new start ups are red ocean businesses - merely having a vision doesn't make it. It takes a structured approach to examine various visions to identify one that is truly unique.
Of course, you could make the case that people that create a red ocean strategy don't have a very good vision - but if you ask them, they think they do.
Creating a Blue Ocean Strategy is challenging, but no more challenging than trying to compete in a red ocean. The difference is it requires a different focus and mentality. For most people it's difficult to do things totally different. Most people think by tweaking what they are already doing is sufficient, usually it's not.
@Andrew Nelson's comment is very valid about execution. Any effective Blue Ocean Strategy must include a process to execute it. Not sure ideas are cheap - because without the idea you have nothing to work with, but not executing a great idea isn't any better.
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Alan Kennedy, Canada
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BOS is a Means to Improve One's Marketing Strategy I agree with Mr. Garrison that just having a vision is not sufficient and with M. Pindo on being skeptical about methodologies, such as BOS. I think BOS provides excellent insights into marketing, but I see most of the comments on it recognizing that something more than just a marketing strategy is needed. Most folks seem to default to the conclusion that the missing piece is "leadership" or "vision" or, as M. Pindo says, "a sound business plan".
I argue in my book, The Alpha Strategies, that what is missing is the fact there are 8 strategies common to all organizations. Marketing is simply one of those 8. Any one of the 8 can and does lead to the other 7 and is the organization's dominant or alpha strategy. The alpha strategy sets an organization's culture.
I know marketing is not the alpha for all organizations. For me, BOS seems to assume marketing is the alpha and the starting place for developing all strategy and I cannot agree. BOS is a way to understand and improve one's current marketing strategy and nothing more.
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Ted Garrison, United States
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BOS is Simply About Being Unique @Alan Kennedy: great points. I think the issue some people have with Blue Oceans is that they make things too complicated. A blue ocean is simply a euphemism for being different or unique. Obviously, to do that successful one needs leadership, vision, and the ability to execute it. The point of blue ocean is illustrated by the following figures:
When new businesses are started, 86% of them are red oceans - meaning they copy an existing business.
These 86% red ocean companies create 62% of the revenues but only 39% of the profits.
The 14% blue ocean companies generate 61% of the profits.
The underlying message about blue oceans is: the better you can provide a unique product or service, so that you don't have to compete on price, the more profitable you will be.
Another statistic that supports this concept is those companies that benchmark against competitors actually lose market share. Why? Because they are trying to compete against the market leader instead of differentiating themselves from them.
PS: The statistics I quoted appear in the book Blue Ocean Strategies by Chan Kim and Renee Maubourgne.
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Stephen Nzita, PhD, Congo, Democratic Republic of the
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Leaders should not be Visionary Dreamers Only Ideas and dreams must precede good realisations.
But isn't leadership the ability to do things through other people (teams)? I guess team building is the key......
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Arif ur Rehman
Professor, Pakistan
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Proceeding Beyond Rhetoric! If there is no vision there is no strategy and there is no leader – then all else is mere rhetoric.
To get to talking about oceans of colors can only have meaning when the leader envisions the goals ...
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Arunas Beksta, Lithuania
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BOS is a Different Kind of Vision I also agree with Mr. Garrison and Mr. Kennedy that vision is not sufficient. The problem is that our way of thinking about business strategies is imprisoned in two-dimensional (plane geometric) image...
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Feraidoon Bakhtiari
CxO / Board, Iran
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BOS & Visionary Leadership This is true: leadership is a function of how deep you can look into matters involved in your ability and capability of understanding the external environment as well as handling the firm's operations...
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Bernhard Keim
Business Consultant, Germany
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Vision is Just a Guess About the Future: Agility is also Important Let's be honest: nobody - even the most charismatic leader - can predict the future. There are more and there are less reasonable assumptions about future's development. A good leader might be right i...
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Warren D. Miller, CPA, CFA
Strategy Consultant, United States
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Visionary Leadership and BOS @Sharad: Good luck with that... But I doubt that all of the luck in the world can help do whatever it is you think should be done. BOS has some excellent constructs, but I don't think your comment add...
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Tom Wilson
HR Consultant, United States
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The Unique Mouse Trap I suspect this paradigm has greater resonance with sailors. The source of vision is primal, not of logic, per se, and those who are passionate about open ocean racing or can identify with standing wat...
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Yegoyant Thermilus, United States
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Visionary Leader and Blue Ocean Both are important. To change the world one must have a vision. Without vision it is hard to provide leadership....
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Victor Manuel Monteiro Seco
Entrepreneur, Portugal
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Different Kind of Vision Vision is the glue of times. BOS goals differentiate main stream companies, grounded on old market ideas and efficiency, from future-oriented ones, answering to market trust and people hope.
We must ...
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dharam gokhool
Teacher, Mauritius
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Visionary Leadership and BOS My reading is: in a world of growing complexity, uncertainty and confusion, BOS is an invitation for visionary leaders to dare take the road less travelled, to break away from the mould of conformity ...
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tokunbo odusanya
CEO, Nigeria
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Leadership and BOS Every leader with vision has acquired the authority to break events by executing a strategy, wriggling through challenges. Even when he is lacking the necessary means, he holds on to his vision becaus...
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Jaro
Professor, Slovenia
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Leadership - Vision - Culture and More I agree with all those that "vision" is not enough and methodologies that are unilateral cannot answer the key questions. Just look on TQM, Lean, 6-Sigma etc. methodologies and still we have problems....
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Olaf de Hemmer
Business Consultant, France
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How to Implement the BOS Vision? BOS surely is revolutionizing strategic thinking by helping us 'think out-of-the-competition-box' towards unmet clients needs!
Vision is a must. But what next?
Other methodologies can help deploy th...
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Paramathmuni srinivas Kumar
India
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Other Qualities for Success in BOS Leadership Besides being visionary, what OTHER qualities are typically needed for a person to be a successful BOS leader? Why?...
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tokunbo odusanya
CEO, Nigeria
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Visionary Leadership Everybody seems to have a dream, we all do, but the problem is the WILL.
A vision is just a dream, but with a mission accomplishment becomes possible.
And then, still a lot has to be done, even when...
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Conroy Fourie
Coach, South Africa
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'Strategy Without Execution is Hallucination!' (Source: Unknown) While visioning and strategizing are important I find it difficult to understand how "The process of achieving the strategic vision will generate and execute the Blue Ocean Strategy involuntary". Exec...
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Arif ur Rehman
Professor, Pakistan
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The Onslaught, the Storm Hi Everyone!
A thought even with the best of intent, is a mere thought. And beyond being a thought it has no meaning. Meaning comes only when it is put into action. Whether we talk of the pink or the...
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Ted Garrison, United States
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The Disconnect between Formulation and Execution of Strategy @Conroy Fourie: your point is well taken that without execution you have nothing. In fact, a poor strategy executed well is better than a great strategy that is not executed.
That said - anyone under...
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GHESSASSI, Morocco
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Implementing Blue Ocean Strategy Requires Increasing R&D Budget Indeed, vision is required to adopt BOS, but it will be better if the staff is let aware about the magnitude and the stakes of the changing in order to create synergies, and also if the planning of th...
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Ted Garrison, United States
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Implementing BOS Mr. Ghessassi - unless I misunderstand your comments it appears you make a one of the fatal flaws about strategy - namely focusing the effort on the company. The most effective strategies are focused ...
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Tom Wilson
HR Consultant, United States
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Organization Design and the Customer @Ted Garrison: Ted, you are exactly correct: the customer is the reason why the company exists.
In the field of Organization Development, there are two designs for organization: the Customer/Mission ...
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Dumisani
Manager, South Africa
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Visionary Leadership and BOS As a leader you need to do the talk and still be able to dance for your own music, meaning: whatever you envision, you must be able to lead your team to that vision.
Most leaders read all the said bo...
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Alan Kennedy, Canada
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Which Comes First: Leadership or Blue Ocean Strategy? I think Mr. Donga has generated a wonderful discussion. There seem to be two lines of thought.
- One line is that concepts, such as Blue Ocean, are secondary to being a great leader. It doesn't matte...
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Ted Garrison, United States
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Leadership and Blue Ocean Strategy Mr. Kennedy you raised some interesting issues. Leadership and BOS are two different things. It is actually old school to believe it's the leader's responsibility to craft a strategy all by himself. I...
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Tom Wilson
HR Consultant, United States
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The Vision and the Leader are One @Alan Kennedy: It is absolute doctrine of the US Army that leadership can be acquired through role play. I am not a natural leader and don't particularly like command, but I am an effective leader bec...
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Paramathmuni srinivas Kumar
India
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Aspiration Comes First Before Strategy and Execution I think aspiration comes first before the strategy and execution of strategy takes place. The quality of the strategy and execution depends on how strong the aspiration is. I think the aspiration can ...
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Ted Garrison, United States
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Aspiration - Isn't the Solution Mr. Srinivas - While aspiration is certainly important - if one has no desire to succeed or ambition one tends to not do anything worthwhile. But aspiration doesn't create strategy. One needs a strate...
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Alan Kennedy, Canada
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Implementing Blue Ocean Strategy Thank you, @Tom Wilson. Every military person I have had the privilege to work with or teach over the years has held the same view: leadership can be taught. The difference indeed is that some of us a...
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Jun Aspacio
Director, Philippines
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The Beginning, Initial Success and Sustainability of a Blue Ocean Strategy Yes indeed the beginning and success of BOS greatly depends on the vision of the leaders.
However, its sustainability will depend on the talent of the management team.
Leadership and management are ...
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Victor Manuel Monteiro Seco
Entrepreneur, Portugal
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Authentic Leadership and Blue Ocean Strategy In Blue Ocean Strategies (BOS) development I prefer authentic leadership more than visionary. I'm not a dreamer but present managers' attitudes are not enough to modify followers practices. That's why...
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asada raymond
Accountant, Nigeria
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BOS and Leadership @Tokunbo Odusanya: A vision may be a road map for the actualization of goals, an essential ingredient, but should be submissive to a dynamic world of constant change because 'the only stability possib...
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Damodaram Kuppuswami
Consultant, India
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Passion Sets the Vision While I agree that ability to foresee the future is critical for envisioning, the passion for the cause is the corner stone that brings meaning, strength and sense of direction to work for the organis...
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Ted Garrison, United States
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Advantage of BOS being a Methodology @Max Pindo: Max - what you describe (in your last sentence) is a methodology. I agree Blue Ocean is also a methodology.
The advantage of a methodology is it provides a check list to work through. Of ...
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John O. Dozier, Jr.
Coach, United States
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Visionary = Execution! @Andrew Nelson: Agree, Andrew!
The Leadership Priority – the heart of the matter is a matter of the heart!
• "The #1 responsibility of a leader is to execute the vision-mission of the organization. ...
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Andrew Blaine
Business Consultant, South Africa
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Dreamers and Visionaries I am 75 years of age and am approaching the twilight of my life. I have a dream to develop and produce an eco-friendly fertilizer which combines the inherent nutritive benefits of compost and manure, ...
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