Second-mover StrategyKnowledge Center |
10 items • 23.617 visits
Sign up for free
Welcome to the Second-mover Strategy center of 12manage.
Here we exchange knowledge and experiences in the field of Second-mover Strategy.
❗Sign up now to gain access to 12manage. It's completely free.
What is a Second-mover Strategy?A Second-mover Strategy is created to benefit from (quickly) following the first-mover. Often, the second mover is actually able to capture a greater market share, despite having entered later. Compared to a first mover, this strategy has some advantages:
As a result, the second-mover can use its scale and resources
to focus on making a superior product or out-marketing the first mover. Another term for second mover firms is "Fast Follower" or also: "Fast Second". Microsoft is a classical and extremely successful example of a company that is embracing this strategy.
Compare with: First-mover Advantage | Strategic Window | Blue Ocean Strategy | Competitive Environment | Organizational Resilience | Entrepreneurial Organization | Experience Curve Effects |
|
Return to Management Hub: Communication & Skills | Marketing & Sales | Strategy & Innovation More on Management | Return to Management Dictionary |
This ends our Second-mover Strategy summary and forum. |
About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2024 12manage - The Executive Fast Track. V17.2 - Last updated: 17-5-2024. All names ™ of their owners.