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What is a Pioneer-Migrator-Settler Map (PMS Map)?
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Steven
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Steven, UK

What is a Pioneer-Migrator-Settler Map (PMS Map)?

In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy process that involves plotting each offering or product as to whether it is a:
- Pioneer, (diverting from the competition, high growth and profit potential, Blue Ocean)
- Settler (little growth or profit potential, lots of competition, Red Ocean)
- Migrator (has potential to be Blue Ocean, but isn’t at this point).
Who can contribuite some more information about the PMS Chart? Many thanks...

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Pioneers-Migrators-Settlers Map Example

Settlers are defined as me-too businesses, migrators are business offerings better than most in the marketplace, and a company's pioneers are the businesses that offer unprecedented value.
Here's a screenshot how it looks like:

 

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More on Blue Ocean Strategy
Summary Discussion Topics
topic Visionary Leadership and Blue Ocean Strategy
topic Purple Ocean Strategy
topic Blue, Green or Even Violet Ocean Strategies
topic Strategic Sequence: Best Practices and Pitfalls
topic Blue Ocean Strategy Disadvantages
topic Six Paths to Moving from Red to Blue Ocean
topic A BOS is Creating a New Mental Category
👀What is a Pioneer-Migrator-Settler Map (PMS Map)?
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy
topic Differences in BOS / ROS Cultures
topic Blue Ocean Strategy in Small Companies
topic How to Avoid Imitation of Blue Ocean Strategy?
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic The Four Actions Framework for Blue Ocean Strategy
topic BOS is More of the Same
topic Execution Hurdles in Blue Ocean Strategy
topic Porter Model vs Blue Ocean Strategy
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topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic Blue Ocean Strategy of Google
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topic How to Start with Blue Ocean Strategy as a Startup?
topic Blue Ocean Strategy - Apple
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topic BOS / ROS Isn't a Strategy
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topic Blue Ocean Strategy Strategic Sequence - EBay
topic Strategic Sequencing for Adult Education / Learning
topic Blue Ocean Strategic Sequencing for US Airways?
topic Blue Ocean Strategy - Best Buy
topic Blue Ocean Strategic Sequence for Amazon.com
topic Blue Ocean Strategic Sequence for Barnes and Noble
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