هنا نتبادل المعرفة والخبرات في مجال حصة تضامن السمعة.
❗قم بالتسجيل الآن لتتمكن من الوصول إلى 12manage. إنه مجاني تمامًا.
ملخص
حصة تضامن السمعة من هرّيس-فومبرون هى طريق قياس شاملة لسمعة المؤسسة والتى خلقت بناءا على استقطاب إدراك أيّ من مجموعات اصحاب المصالح للمؤسسة مثل المستهلكين ، المستثمرين ، الموظفين ، أو المؤثرات الاساسية مكّنت هذه الوسيلة بحث دوافع سمعة الشركة ، والسماح لمقارنة السمعة بكل من ضمن وعبر الصناعات
الستّة دوافع لحصة تضامن السمعة
كما ان للستّة دوافع بنموذج سمعة الاعمال للمؤسسة التالية 20 شعار:
الجذب العاطفى
- إحساس جيّد حول الشركة
- قدر واحترم الشركة
- ثق بالشركة
المنتجات والخدمات
- تؤمن الشركة بمنتجاتها وخدماته
- تقدّم الشركة منتجات وخدمات بجودة عالية
- تتطوّر المنتجات الإبداعيّة والخدمات
- تعرض منتجات وخدمات التى بها قيمة جيّدة
الرؤية و القيادة
- لها قيادة ممتازة
- لديها رؤية واضحة للمستقبل
- تحدد ويستفيد من فرص السوق
بيئة مكان العمل
- الادارة جيّدة
- تظهر بأن تكون شركة جيّدة للعمل به
- يظهر أن لديها موظفين جيّدين
الاداء المالي
- تاريخ الربحية
- تظهر باقل المخاطر فى الاستثمار
- توقعات قوّيّة لحالة النموّ المقبلة
- تظهر بعدم التعدى على المنافسين
المسؤولية الاجتماعيّة
- تدعم الأسباب الجيّدة
- المسؤولية البيئية
- المعاملة الحسنة للناس
تقوم بالتدقيقات العشوائيّة ، هذه الاساليب تؤخذ معا في قوائم الشركات الاكثر احتراما و او الشركات الكبرى المرئيّة.
كتاب: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations
كتاب: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness
كتاب: Kevin T. Jackson - Building Reputational Capital
Building a Corporate Reputation Takes a Long Time
Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line ...
Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is ...
Corporate Reputation and the Economic Crisis
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necess...
Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be ...
Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry t...
Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have ...
CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing with is small ...
Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development ...
Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a companys reputation for financial perf...
Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organizations constituencies experience/perceive...
Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program...
Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin...
Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b...
Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co...
Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want ...
Corporate Reputation Management The terms reputation and status are often used as synonyms, such as when we talk about the reputation or status a co...
مصادر المعلومات
مصادر المعلومات المختلفة المتعلقة حصة تضامن السمعة. هنا سوف تجد POWERPOINTS، وأشرطة الفيديو، والأخبار، وما إلى ذلك لاستخدامها في المحاضرات وورش العمل الخاصة بك.
Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ...
Consequences for Reputation Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer...
Reputation Management, Corporate Reputation This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol...
Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business This presentation provides interesting information about the usage of social media for businesses. The presentation incl...
CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages, Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organizations values a...
Trust, Corporate Reputation, Corporate Branding, Corporate Image An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl...
Leadership, Communication Skills, Leadership Communication Framework, Barett According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes...
Initial Understanding of Branding 4-minute intro to what a brand is and what branding is.
We live in a brand saturated world. That is why it so important...
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