Corporate Reputation Quotient[企业声誉商数]

知识中心

Harris-Fornbrun的企业声誉商数（Corporate Reputation Quotient）是企业商誉的一个综合衡量办法，它特别适用于捕捉各利益相关群体（如顾客、投资者、员工以及关键影响者）对企业的感知。 运用这一研究手段，能够捕捉到企业商誉决定因子，并能够在行业内以及跨行业对不同的企业商誉进行比较。

企业声誉商数六个驱动因素

这一企业商誉模型包含6大企业商誉驱动因素及20个次级因子：

根据随机调查，将上述原则结合在一起对企业考评，结果均是最有声望、最知著的企业。

参考书： Charles J. Fombrun， Cees Van Riel - Fame and Fortune: How Companies Build Reputations

参考书： Gary Davies， Rosa Chun - Corporate Reputation and Competitiveness

参考书： Kevin T. Jackson - Building Reputational Capital [中译本《声誉管理》，新华出版社，2006]

论坛 关于以下内容的论坛讨论：企业声誉商数。 Corporate Reputation versus Identity I want to know if / how a corporate identity differs from the corporate reputation? Thanks...... 62   5条评论 Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line ... 16   2条评论 Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is ... 10   Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necess... 8   2条评论 Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be ... 3   Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry t... 3   4条评论 开始一个新的论坛主题关于企业声誉商数 免费注册

训练课程关于企业声誉商数。 初级课程 进阶课程 专家课程

最佳实践 关于企业声誉商数的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。 🥇 Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it?... 63   1条评论 🥈 Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have ... 62   5条评论 🥉 Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?... 37   1条评论 CEO Profile and Corporate Repuation Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing with is small ... 26   37条评论

专家提示 关于Corporate Reputation Management（英语）的高级见解。在这里，您将找到专家的专业建议。 咨询技巧 教学技巧 实际实施技巧 Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development ... Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company�s reputation for financial perf... Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization�s constituencies experience/perceive... Global Branding Best Practices Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program... Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin... Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b... What is the Value of a Strong Corporate Reputation? Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co... Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want ... Differences Between the Corporate Reputation versus the Corporate Status Corporate Reputation Management The terms �reputation� and �status� are often used as synonyms, such as when we talk about the reputation or status a co...

信息来源 有关企业声誉商数的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。 Strategically Managing Perceptions for Improved Corporate Reputation Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ... 585 Financial Misrepresentations... Consequences for Reputation Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer... Jennifer Aaker on Branding Jennifer Aaker on Branding Jennifer Aaker explains the difference between brand and branding: - "Branding" is just the tip of the iceberg (the mar... Managing your Reputation: Definition, Value, Processes, Measurement Options Reputation Management, Corporate Reputation This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol... Social Media for Organizations Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business This presentation provides interesting information about the usage of social media for businesses. The presentation incl... CSR Implementation and Communication Model (Schmeltz) CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages, Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization�s values a... Martin's Trust Model: The Trust Matrix Trust, Corporate Reputation, Corporate Branding, Corporate Image An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl... 3 Levels of Communication Skills for Managing and Leadership Leadership, Communication Skills, Leadership Communication Framework, Barett According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes... Video Introduction of Branding Initial Understanding of Branding 4-minute intro to what a brand is and what branding is. We live in a brand saturated world. That is why it so important... The Importance of Reputational Risk and Managing it Reputation Management, Risk Management This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen...

工具 有关 AABBCC 的有用工具企业声誉商数。 新闻 视频 简报   书比人好 学术的 更多

比较： Brand Personality Dimensions[品牌个性维度]  |  Brand Asset Valuator[品牌资产标量]  |  Brand Identity Prism[品牌识别棱镜]  |  Ashridge Mission Model[Ashridge使命模型]

返回到分类主页： 沟通与技能  |  伦理与责任  |  知识与无形资产  |  营销和销售   |  战略与创新

更多管理方法、模型和理论