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Irina, Russia
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Identifying a Core Competence
How can a firm identify its CC?
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Here we exchange knowledge and experiences in the field of Core Competence.
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Jaap de Jonge
Editor, Netherlands
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Identify a Core Competence See summary text at "Building a Core Competence" (1-2-3). A well-known example is Sony's competence in miniaturization. Sony uses this capability in multiple product lines (audio, video, photo, etc). Customers appreciate small electronic devices. The miniaturization skill is hard to imitate by other companies.
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Irina, Russia
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CC technique Yes, you have the three tests and Sony is an example... But I'm looking for a more specific technique how to identify a core competency in practise. If it exists?
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Sanju, India
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How to identify your CC A firm has to identify what its core competence could be for a particular product segment, given the:
- Product life-cycle and maturity curve
- Consumer expectations
- Technology developments and sustainability
- Competitive environment
A firm may not have any core competence but may still be successful in a market for many years. For example if the product technology and consumer class have both matured.
But certainly the sustainability of core competence will decide how profitable the organization will be.
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Rajiv, India
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How to Establish a Core Competency Core competencies are fundamentally a dynamic and relative measured competency. It changes with time and business context. As long as the competency helps the organization to create & sustain a place in the market it's a core competency. Otherwise competencies are of less value.
The core competency needs to be decided on based on value perception of the competency by potetntial customer and/or the market(s).
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TM
Consultant
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How to Identify Core Competences of a Retailer? @Rajiv: Hi, I'm Tala. I'm doing a research on core competencies and RBV of strategy in Retail market.
Can anyone help me on how to identify core competences of a retailer? I find this task difficult, specially when it comes to retailers.
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