|
Dr. Uditha Liyanage, Sri Lanka
|
Outside- in vs. Inside-out
I think the debate on the wisdom of an "outside- in" vs. "inside-out" approache is misplaced. CC is clearly the latter but unless you match your CC with market opportunities, CC will not yield desired results.
X
Sign up for free
Welcome to the Core Competence forum of 12manage.
Here we exchange knowledge and experiences in the field of Core Competence.
❗Sign up now to gain access to 12manage. Completely free.
X
Continue for free
Please sign up and login to continue reading.
Here we exchange knowledge and experiences in the field of Core Competence.
❗Sign up now to gain access to 12manage. Completely free.
| |
|
|
| |
|
Jennifer, USA
|
|
Market or Competence first? There is an important reason for considering carefully if an outside-in or an inside-out approach is adviseable: in reality you will often end up with different conclusions, results and strategies, depending on your initial choice.
Of course it is agreed that you should always consider both aspects, irrespective of your starting point.
|
| |
|
John Keifer, USA
|
|
Outside or Inside? Hamel and Prahalad wrote 14 years (1994) ago about core competencies. Since then, firms have disintermediated to a large extent across many industries. The need now is for firms to rapidly specialize and leverage their specialization across other firms likewise specializing. The idea of "core competencies" or key value creating processes now must be viewed now through a dynamic, constantly evolving prism.
Stated differently, my impression is that speaking to the externality of the market or the internality of the firm no longer captures the essence of their key contribution to understanding the essence of firm competitiveness.
|
| |
|
K, NL
|
|
Use of Inside out Agree to Mr Uditha: As the main goal of companies serving the market and make money doing so, the whole idea of inside out seems a bit useless. If you have a CC that nobody recognizes as added value then what's the use? Market needs are leading - adjust yourself to that and develop a CC.
|
|
Log in
Comments by date▼