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Execution Hurdles in Blue Ocean Strategy
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Geert ten Brink
16
Geert ten Brink, Netherlands

Execution Hurdles in Blue Ocean Strategy

Stumbling on the web I found there are 4 main execution hurdles in Blue Ocean Strategy:
1. Cognitive
2. Motivation
3. Resource
4. Political
That seems to make sense.
Does anyone have more info about these? Any other implementation hurdles? Thanks.

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  Anonymous
4
Anonymous
 

BOS Execution Hurdles

Indeed the 4 (overlapping) implementation hurdles mentioned by Kim and Mauborgne are:
THE COGNITIVE HURDLE: This involves waking employees up to the need for a strategic shift. Organizations can be almost "wedded" to the status quo. Employees or the culture of the company may believe that red oceans have served the organization well historically, so why rock the boat and try something else as risky as a BOS?
THE MOTIVATIONAL HURDLE: It's hard to motivate key executives and the entire organization to move fast and tenaciously to carry out a break from the current status quo.
THE RESOURCE(S) HURDLE: A major shift in strategy typically requires massive resources for successful execution. Resources are always limited, scarce.
THE POLITICAL HURDLE: Dissenting opinions are often not appreciated in organizations as they threaten vested interests. Messengers of bad news are often identified with the bad news itself. See the whistle blower center for more.

  Jaap de Jonge
2
Jaap de Jonge
Editor, Netherlands
 

Blue Ocean Strategy Implementation Barriers

Perhaps as part of the motivational hurdle - there is also the aspect of COURAGE.
It takes a lot of courage, bravery and boldness of the CEO and key executives to take the plunge/leap and "go for" the Blue Ocean Strategy. Blue ocean strategy is not for the faint-hearted… It often involves considerable strategic risk.

 

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Special Interest Group


More on Blue Ocean Strategy
Summary Discussion Topics
topic Visionary Leadership and Blue Ocean Strategy
topic Purple Ocean Strategy
topic Blue, Green or Even Violet Ocean Strategies
topic Strategic Sequence: Best Practices and Pitfalls
topic Blue Ocean Strategy Disadvantages
topic Six Paths to Moving from Red to Blue Ocean
topic A BOS is Creating a New Mental Category
topic What is a Pioneer-Migrator-Settler Map (PMS Map)?
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy
topic Differences in BOS / ROS Cultures
topic Blue Ocean Strategy in Small Companies
topic How to Avoid Imitation of Blue Ocean Strategy?
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic The Four Actions Framework for Blue Ocean Strategy
topic BOS is More of the Same
👀Execution Hurdles in Blue Ocean Strategy
topic Porter Model vs Blue Ocean Strategy
topic Filtering Blue Ocean Ideas: Strategic Overlays
topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic Blue Ocean Strategy of Google
topic Blue Ocean Strategy - Buyer Experience Cycle
topic BOS and ROS are Both Supplier Centric
topic How to Start with Blue Ocean Strategy as a Startup?
topic Blue Ocean Strategy - Apple
topic Blue Ocean Strategy: Buyer Utility Levers
topic BOS / ROS Isn't a Strategy
topic First Mover Advantage / Price Maker in BOS
topic Use CSR as Part of your Blue Ocean Strategy
topic Importance of BOS is Focus on Innovating
topic Blue Ocean Strategy for UPS
topic Blue Ocean Strategy Sequence L.L. Bean
topic BOS in Less Developed Countries
🔥 Validated Instrument for Measuring Blue Ocean Strategy
topic Blue Ocean is Economics Failure
topic Blue Ocean Strategy Sequencing for Blockbuster
topic Blue Ocean Strategy Strategic Sequence - EBay
topic Strategic Sequencing for Adult Education / Learning
topic Blue Ocean Strategic Sequencing for US Airways?
topic Blue Ocean Strategy - Best Buy
topic Blue Ocean Strategic Sequence for Amazon.com
topic Blue Ocean Strategic Sequence for Barnes and Noble
topic Blue Ocean Strategic Sequencing - Dell
topic Blue Ocean Strategic Sequencing for Delta Airlines
topic Blue Ocean Strategic Sequencing on Disney
topic Blue Ocean Strategy Sequencing - Nestle
topic The Blue Ocean Strategy (BOS) Sequence of Citibank
topic Blue Ocean Strategic Sequence for Blockbuster
topic Blue Ocean Strategic Sequencing in Office Furniture
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