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What is the SOSTAC model?SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:
The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.
Compare with: 5 C's of Marketing Strategy | Feasibility Study | VMOST | Customer Relationship Management |
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