Mass CustomizationKnowledge Center |
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Welcome to the Mass Customization center of 12manage.
Here we exchange knowledge and experiences in the field of Mass Customization.
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What is Mass Customization?Mass Customization is manufacturing in volume, but at the same time giving each individual customer something different according to his or her unique needs. Typically this is achieved by allowing customers to make choices out of predefined building blocks, options and components. The internet and product configuration software often play a key role in making it possible to make products of a wide variety at a unit cost that could once be achieved only through mass production of a standardized output. Mass customization is much cheaper than true individual production but is a little more expensive than mass production. Besides this, It has a few other advantages:
Compare to Mass Production: everybody receives the same thing regardless of individual needs.
Compare also: One-to-one Marketing | Glocalization | Market Segmentation | E-Commerce | Undifferentiated Marketing |
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