Undifferentiated Marketing

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What is Undifferentiated Marketing?

Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.

Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.
 

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.

Also called Unsegmented Marketing or Mass Marketing.

Forum Forum about Undifferentiated Marketing. Luxury Goods Strategy During a recession, there will be a steep decline in the sales of luxury goods. So where is room for the sales of luxury goods?... 4   2 comments 🔥 Blind - Deaf - Mute Marketing Today many companies don't use marketing in an appropriate way. I name them Blind-Deaf-Mute companies. To help such companies to understand and change their behavior, I conceived the metaphor of Blind... 3   What is the Opposite of Mass Marketing? What is the opposite of mass marketing? Is it micro marketing? Or else segmented marketing? Please comment anyone.... 1   1 comments Is Mass Marketing Dead? Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market.... 0   17 comments Start a new topic about Undifferentiated Marketing Sign up for free

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Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

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