Glocalization

Knowledge Center

What is Glocalization?

Glocalization in business is a hybrid combination strategy of globalization along with localization. It expresses the interaction and reconciliation of regional / local demands with general efficiency demands of creating products and services for a global market.

The phenomenon was catalyzed by the arrival of new electronic communications technologies, in particular the Internet, that enables the efficient provision of localized products and services on a global basis.

Sociologist Roland Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies".

He aptly described glocalization as "the tailoring and advertising of goods & services on a global or near global basis to increasingly differentiated local and particular markets".

Forum Forum about Glocalization. Glocalization is not New Glocalization is now catching up fast. But is it new? Let us see: Philip Kotler said “Authentic marketing is not the art of selling what you make but … identifying and understanding customer needs an... 5   1 comments Examples of Glocalization in Emerging Markets The phenomenon of glocalization has been aptly described by Roland Robertson as "the tailoring and advertising of goods & services on a global or near global basis to increasingly differentiated local... 5   1 comments 🔥 How to Develop a Corporate Foreign Policy for Multinational Companies Geopolitics is back. Avoiding politics used to be a preferred approach for international companies to protect their interests or gain reputation. However, the reality of the 21st century is that such ... 2   1 comments Start a new topic about Glocalization Sign up for free

Courses about Glocalization. Beginners Course Advanced Course Course for Experts

Expert Tips Advanced insights about Glocalization. Here you will find professional advices by experts. Consultancy Tips Teaching Tips Practical Implementation Tips Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want ... Going Global: Adaptation of Marketing Mix Components Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps As we all know, companies that conduct business internationally are often adapting their products to the markets served....

Information Sources Various sources of information regarding Glocalization. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Doing Business Globally and Repecting Cultural Diversity Globalization, Global Business Presentation about doing business in a global world and highlights the importance of cultural diversity and global etiqu...

Tools Useful tools regarding Glocalization. News Videos Presentations   Books Academic More

Compare with: Globalization  |  Mass Customization  |  Cultural Dimensions  |  Bottom of the Pyramid  |  Competitive Environment  |  Macro-Environment  |  Economies of Scale  |  Emerging Markets  |  PEST Analysis  |  Diversity Management

Return to Management Hub: Change & Organization  |  Marketing & Sales  |  Strategy & Innovation  |  Supply Chain & Quality

More on Management  |  Return to Management Dictionary

This ends our Glocalization summary and forum.