Macro-Environment

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What is the Macro-Environment?

Macro-Environment includes the macro-economic, social, demographic, political, technological, legal, government and the competitive environmental factors that can influence an organization, but that are out of its direct control. However, firms may be able to develop Dynamic Capabilities to deal with (changing) environments.

Also referred to as external environment.

Components of the Macro-Environment. Elements.

We can divide a firm's external environment into 5 broad, overlapping areas:

• The Political-Legal Environment
• The Economic Environment
• The Social-Cultural Environment
• The Technological Environment
• The Competitive Environment

Analyzing the External Environment of a Firm

An analysis of the macro-environment of any firm or organization can be performed with a PEST Analysis.

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Information Sources Various sources of information regarding the Macro-Environment. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Michael Porter on Competiveness of a Nation Global Competition, Comparative Advantage, Competition Between Nations and Regions Harvard Professor and Co-leader of the US Competiveness Project Michael Porter argues competitivess of a region/nation o... External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann... Interview Porter: How to Apply the Five Forces Framework? Applying the 5 Forces for Fundamental Industry Analysis Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics:...

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Compare with:  Five Forces (Porter)  |  Competitive Environment  |  Globalization  |  Industry Attractiveness  |  Shared Value  |  Strategic Management

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