Rethinking Call Centers
TRADITIONAL CUSTOMER SERVICE
Experiences of callers with help desks and customer service representatives are typically not positive. At the same time, customer service jobs are typically not viewed a...
CRM in a Non-profit Context
Besides using CRM in profit-oriented companies, CRM can also be of importance in non-profit organizations. Buttle gives two examples of non-profit organizations that successfully implemented CRM:
1. ...
The CRM-paradox by Nguyen
Recently, the CRM-paradox has been put forward by Nguyen, meaning the following: in CRM it is very common to treat certain customer groups differently from others, since various consumers have differe...
CRM and Project Management: a Perfect Couple?
The primary challenge of project management (PM) is to achieve all of the project goals within the given constraints. The primary constraints are typically: scope, time, quality and budget. The second...
CRM in a Monopoly Situation
Based on a personal on-going experience with a Belgian consortium of energy with mixed public and private ownership, the Customer Relationship Management of a firm that benefits from monopolistic adva...
CRM Practices in FMCG Sector
Do FMCG companies engage in using CRM? If yes, how do they go about it and what's their advantage since they are not service providing companies......
Relationship with Company or with Employees?
Can a business customer relationship be said to exist between:
- a company and its customers
or is the relationship really between:
- a company's EMPLOYEES and the customers of the firm?...
6 Markets Model (Payne, 1995)
Hi, can someone explain the 6 markets model which is Internal, Supplier, Referral, Recruitment, Influence and Customer market?...
Stages of Customer Service Transformation
Marketing and managing customer relations are very important in business. Many new concepts and ideas are constantly being published.
But we can broadly distinguish several stages in the transformati...
Managing Customer Complaints
How can CRM agents manage recurrent and repeat complaints from their customers in the best way to ensure one does not lose this customer to a competitor?
A customer's issue may have been resolved upo...
Start CRM with Fixing Fragmented Customer Service Processes
I think advancing customer service for most firms starts with unifying fragmented customer service processes. Only then can you move forward to more advanced CRM approaches....
An Extreme CRM Case: Front Office
A hotel guest makes a complaint at the front desk, stating: "Those enormous trees woke me up last night. I got no sleep. You owe me a complimentary room upgrade for this problem for the rest of my sta...
Increasing Student Retention using Higher Education CRM
The student attrition problem has become a major concern for both public and private universities. According to the National Center for Education Statistics (NCES), about 59% of the first-time and ful...
Advanced Customer-Oriented Strategy: Customer Advocacy
The development of the Internet has resulted in more powerful consumers than before. The Internet facilitates the gathering of up to date information about products and services before making a purcha...
More CRM Strengths / Benefits
CRM also helps to generate additional revenue from the business on a continuous basis without much additional investment....
Customer Relationship Management Metaphor
CRM is like farming the field:
Firstly you should own some field of land.
Then you input seeds, water and fertilizer.
You need to pay attention to any diseases.
And you must look after all kinds o...
Customer Relationship Management History
I'm studying marketing and have been tasked with writing a historical perspective / literature overview on customer relationship management
Does anyone have any thoughts on which key authors I should...
CRM in Government
How do you think can CRM be implemented in government sector? How can it be integrated with e-government?
Boosting government's reputation through CRM and e-government -- how can this be achieved?...
Tool to assess CRM maturity?
Hi, I am looking for a good tool to assess the level of CRM maturity of a medium-size (for profit) organization. It has to deal with CRM strategy, CRM culture, organization, marketing, various CRM sof...
Framework for Monitoring Customer Service
Dear all, please let me know what is an approproate framework for monitoring customer service.
Thank you in advance for your help. Miragha....
CRM: What Forms a Strong Customer Relationship?
Of course a vital relationship between customer and company is critical for CRM to be efficient. But what forms a strong relationship? The answer on this question is not always clear. Nguyen and Mutum...
Theories of Customer Relationship Management (CRM)
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?...
Why Customer Relationship Management? What Makes CRM Viable?
What makes CRM a viable option is the cost dynamics
- The cost of getting a new customer is 4 times the cost of retaining an existing customer.
- 80% of a firm's business comes from 20% of the custo...
Social Customer Relationship Management | Social CRM
Because of the increasing popularity of social media technologies, Customer Relationship Management now gives way to a broader perspective that acknowledges the new capabilities that are a result of s...
Business Relations in Corporate America
I dont think many people in business nowadays really know how to have a good "relationship". Let alone with their Customers. In today's marketplace, there are too many distractions and priorities that...
Implementation of CRM Initiatives Based on research, reasons for unsuccessful CRM initiatives are linked to following:
- Launching initiatives without an...
Implementing Customer Relationship Management In an article, Behram Hansotia describes following key challenges of a CRM implementation for senior managers:
- Ensuri...
Understanding The Nature of Customer Services According to De Vries, Kasper and Van Helsdingen (2001) three types of customer services can be distinguished:
1. PERSO...
Characteristics of the New Consumer Understanding customers' satisfying behaviors is a constantly changing process that can be understood only with an atten...
Customer Value Analysis, Strategic Marketing, Innovation Strategy It is often argued that customer value is required for staying competitive and successful as organization. But in what w...
Value Disciplines, Customer Strategy, Customer Intimacy, Customer-oriented, CRM Customer / Consumer Centricity (CC) is a frequently used concept used by companies to achieve competitive advantages. It...
Customer Loyalty, Brand Loyalty, Customer Satisfaction, CRM Of course there is a relationship between Satisfaction and Loyalty. Satisfaction can be seen as consistency between prio...
CRM, Relation Marketing, Branding Next time you're using the term "CRM", remember there's an R in it... The R of "Relationship".
Actually, customers (wan...
Prioritizing CRM Opportunities According to Behram Hansotia, the Customer Value Scorecard (CVS) is a valuable tool to help prioritize CRM opportunities...
CRM Strategy, CRM Capabilities CRM is a cross-functional organizational process that focuses on establishing, maintaining, and enhancing long-term rela...
Customer Loyalty, Consumer Loyalty, Cross-Selling, Cross-Buying, Sales Management, Account Management There has been an ongoing discussion as to whether cross-buying (buying goods from various categories) is the consequenc...
Consumption Behavior, Service Marketing, Strategic Marketing Management According to the three-stage model of service consumption, consumers go through 3 stages of service encounter namely; th...
Competitive Advantage, CRM, Customer Loyalty, Customer Intimacy Many companies are already highlighting the importance of trustworthiness by setting and sustaining honest prices and pr...
Social Media Integration, Using Social Media, Social Media for Business In order to successfully integrate social media into your organization, six useful steps can be used. These are the foll...
SERVQUAL, Service Quality Management, CRM, CEM, Customer Loyalty, Customer Satisfaction This presentation elaborates on service quality, especially focusing on perceptions and expectations of consumers and th...
Building a Business Case for CRM Although some practical guidelines have appeared on how to design and implement customer relationship management program...
Organizational Management, Value Creation Preesentation about Customer Value Management (CVM) by J. Blanc. It includes the following sections:
1. Definition of C...
Customer Experience Management, Customer Satisfaction, Customer Service, CRM This presentation elaborates briefly on customer service delivery for customer experience management. The presentation i...
Management Skills, Leadership Skills, Management Development, Leadership Development, Situational Leadership As manager you need to combine professional expertise and experience with specific character traits, interpersonal and c...
Understanding what Customer Centricity Really is About Professor Ranjay Gulati gives his vision on what Customer Centricity is about: aligning your firm in a fundamental way a...
Making Sales and Marketing Work Together, Understanding the Differences Funny explanation of Marketing and Sales by contrasting and comparing them with short sketches....
Interview Ohmae on the Need for a Long-term Customer Focus Ohmae explains the importance of the fundamental belief that all actions of a company need to be good for all concerned,...
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