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Comparing the Product Life Cycle and the BCG Matrix
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Product Life Cycle
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Mogorosi Monama
6
Mogorosi Monama
Consultant, South Africa

Comparing the Product Life Cycle and the BCG Matrix

We can map or plot the product life cycle stages to the BCG matrix quadrants as follows:
1. Introduction - Question Mark
2. Growth - Star
3. Mature - Cash Cow
4. Decline - Dog
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More on Product Life Cycle
Summary Discussion Topics
topic When is a product successful?
topic Product Life Cycle versus Ansoff Model
topic The Marketing Strategy to Pursue at Various Stages of the PLC
topic The Product Life Cycle is not always Shaped like a Wave Form!
🔥 The Impact of Short Term Investing / Financing on New Product Development
👀Comparing the Product Life Cycle and the BCG Matrix
topic How to Avoid the Decline Stage of the PLC?
topic Product Life Cycle (PLC) and Food Standards
Special Interest Group
Knowledge Center

Product Life Cycle


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