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When is a product successful?
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Product Life Cycle
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Walter H.
32
Walter H., USA

When is a product successful?

When can a product be considered to be successful in the light of the Product Life Cycle Theory?

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  Flamind
5
Flamind
Business Consultant, France
 

Successful Product in PLC

Growing fast and high in introduction. Flat sales in maturity for as much time as possible. Then comes decline: a company should be able to introduce (growing sales) a new product while previous products decline. The objective is to maintain the same cash flow over time: product A in decline + product B in growth = product B in flat maturity when A is out of the market.

  Sureet
1
Sureet
Manager, India
 

Product Success in Light of PLC

I agree a product is successful with respect to PLC theory if it is able to have a quick sharp growth trajectory and a long maturity period. By its rapid growth it gains quick acceptance and market share while a long maturity ensures greater profits as expenses are typically lower than during the growth period.

  ANURAAG AGARWAL
1
ANURAAG AGARWAL
India
 

When a Product Will be Successful with Respect to PLC

When a product enters a particular stage of the PLC it is very difficult to predict success or failure. The product will only show a success when it gradually grows in the competitive market and makes a gradual transition from one stage to another stage if it has the ability to meet consumer needs in profitable way. The product's success will also depend upon the marketing strategy to generate customer interest and desire and the readiness of an organization to invest in marketing efforts of marketing people with correct identification of a segment.

 

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More on Product Life Cycle
Summary Discussion Topics
👀When is a product successful?
topic Product Life Cycle versus Ansoff Model
topic The Marketing Strategy to Pursue at Various Stages of the PLC
topic The Product Life Cycle is not always Shaped like a Wave Form!
🔥 The Impact of Short Term Investing / Financing on New Product Development
topic Comparing the Product Life Cycle and the BCG Matrix
topic How to Avoid the Decline Stage of the PLC?
topic Product Life Cycle (PLC) and Food Standards
Special Interest Group


More on Product Life Cycle
Summary Discussion Topics
👀When is a product successful?
topic Product Life Cycle versus Ansoff Model
topic The Marketing Strategy to Pursue at Various Stages of the PLC
topic The Product Life Cycle is not always Shaped like a Wave Form!
🔥 The Impact of Short Term Investing / Financing on New Product Development
topic Comparing the Product Life Cycle and the BCG Matrix
topic How to Avoid the Decline Stage of the PLC?
topic Product Life Cycle (PLC) and Food Standards
Special Interest Group
Knowledge Center

Product Life Cycle


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