Qualitative Investment AnalysisKnowledge Center |
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What is Qualitative Investment Analysis?Qualitative Investment Analysis (QIA) is a subjective method of determining the value of an investment, especially securities, by examining a variety of non-numeric factors such as:
Although such factors are more difficult to analyze and measure than the ones being analyzed in Quantitative Investment Analysis, they are a crucial part of any investment! As William Bruce Cameron wrote: "Not everything that can be counted counts, and not everything that counts can be counted." Performing a Qualitative Investment AnalysisTo perform a QIA, first make a list of all qualitative factors. The next step could be to split them up in factors having a positive effect (they add value) and which ones have a negative effect (they decrease value), after which you can rank all factors by their relative importance, using symbols (++, +, 0, -, --), or some number (0-9), or even smiley's (from very happy to very unhappy).
Compare with: Quantitative Investment Analysis | Investor Sentiment | Behavioral Finance | Technical Analysis | Fundamental Analysis | Relative Value of Growth | Cognitive Bias | Bounded Rationality | Framing | Groupthink | Buy-Side Analyst | Sell-Side Analyst |
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