What are Business Models?
Business Models are systems by which businesses can sustain
themselves and can achieve their corporate purpose, mission and strategy.
It is a description at a strategic level of the way an organization creates, delivers, and captures economic, social, or other forms of value. They apply to commercial, not-for-profit and government organisations.
According to Johnson, Christensen and Kagermann (Reinventing your Business Model, HBR Dec 2008, P50-59), a business model consists out of 4 interrelated elements:
-
Customer Value Proposition. The way to create value for customers, to solve a problem for them.
-
Profit Formula. How the company creates value for itself while creating value for its customers.
-
Key Resources. The most important assets to achieve 1 and 2 and their interaction.
-
Key Processes. The most important routines and tasks to achieve 1 and 2. For example product design and development, purchasing, manufacturing, marketing, IT. But also rules and metrics, such as margin requirements, credit terms and lead times.
Typically a business model takes the form of a company or a Strategic Business Unit.
Examples of business models. Types
Advertising, Affiliate, Auction, Bait and Switch, Bricks and Clicks, Brokerage, Community, Customer Loyalty, Disintermediation, Dutch Auction, Franchising, Industrialization of services, Infomediary, Marketplace, Microfinance, Monopoly, Multi Channel Marketing, Network Effects, Pyramid scheme, various Retail Types, Reverse Auction, Subscription, Utility, Freemium, etc.
Usage of Business Models. Applications
- Describe and classify an entrepreneurial business
- Explore possibilities for future development in a mature business
- Determine where to make strategic investments and pathways for change
- As part of a lean start up development methodology
- Identify risks, compare sensitivities
- Because the name of a business model is associated with an entire way of doing business, it can be used to refer to a complex organizational setup in a simple way.
- As recipes for creative managers
Generic Business Model Template
In their handbook Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder and Yves Pigneur describe the Business Model Canvas, a generic business model template (picture), which can be used by "visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises" to describe virtually any business model.
This 'Business Model Canvas' has 9 building blocks:
- Customer Segments
- Value Propositions
- Channels (communication, distribution and sales)
- Customer Relationships
- Revenue Streams (the results from the value propositions to the customer segments)
- Key Resources (the assets required to offer and deliver the products / services)
- Key Activities
- Key Partnerships (Strategic Alliances, Outsourcing)
- Cost Structure
Value proposition Canvas
Alexander has added to this work with a sub-canvas which is used to ensure alignment between the customers “jobs to be done” and the organization's value propositions. He originally referred to this as the Customer Value Canvas. The Value Proposition Canvas is used to test the known and anticipated customer needs against the organization's offerings by looking at how the organization creates “gains” and eliminates “pains” for the customer.
Courses about Business Models.
Beginners Course
|
Advanced Course
|
Course for Experts
|
|
|
The best, top-rated topics about Business Models. Here you will find the most valuable ideas and practical suggestions.
🥇
|
The Startup Business Strategy Frame
Startup success is greatly attributed to pre-startup phase planning. Startups develop business plans to pitch their ideas to secure funding and or partners.
Perusing (Ed: ~reading) and relating the f...
45
22 comments
|
🥈
|
Business Model Innovation
Hi, it would be great if we could start discussions on business model innovation and changes. The past decade has just scratched the surface of innovative business models. For management consultants, ...
7
5 comments
|
|
|
Advanced insights about Business Models. Here you will find professional advices by experts.
Consultancy Tips
|
Teaching Tips
|
Practical Implementation Tips
|
|
|
|
|
Various sources of information regarding Business Models. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.
|
Tools for Social Entrepreneurs Social Business Idea Generation, Business Development, Funding, Marketing and Partnerships, Social Business Toolkit This nice toolkit provides many useful tools for social entrepreneurs wanting to establish a social business. It include...
|
|
From Product And Process Innovation to Business Model Innovation Business Model Innovation, Performance Management This presentation elaborates on the concept of business models, specifically focusing on innovating business models. The...
|
|
Innovation and Business Models Business Models, Business Model Innovation This presentation is about Business Models and Innovation, emphasizing Innovation in Business Models. The presentation i...
|
|
Reinventing your Business Model Business Model Change, Strategic Innovation A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe...
|
|
Creating Inclusive Business Models Business Models, Corporate Sustainability, International Development, Investing in Africa Presentation that provides an introduction into inclusive business models, especially focusing on (agri) businesses in ...
|
|
Circular Business Models Circular Economy, Business Models, Recycling, Waste Reduction Circular economy supports to minimise resource depletion, waste, and emissions through innovative business models.
Read...
|
|
|
Useful tools regarding Business Models.
News
|
Videos
|
Presentations
|
|
Books
|
Academic
|
More
|
|
|
|
Compare with: Value
Chain | Strategic Alliance |
Industry Attractiveness |
Strategic Vision |
Virtual Business
|
|
|