AIDA AIDAS

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Definition AIDA and AIDAS?

AIDA is an acronym used in marketing for Attention, Interest, Desire, and Action. The acronym AIDA stands for Attention, Interest, Desire, and Action. It is a traditional, widely recognized framework in marketing and advertising of the way consumers move through a series of steps or stages when they make purchase decisions. AIDA is a common list of steps that are often taken by person buying or selling a product or service.

Steps in the AIDA Process.

Each of the 4 stages of AIDA represents a psychological state in the mind of prospects that marketers aim to influence in order to create effective advertising strategies:

• A - Attention. To attract the attention of the customer.

  The first step is to grab the audience's attention and make them aware of the product/ad. This can be achieved through eye-catching visuals, catchy headlines or unique marketing messages.

• I - Interest. To get the customer interested by demonstrating its features, advantages, and benefits.

  Once attention has been captured, the next goal is to generate interest in the product or service being advertised. Marketers should highlight the benefits and unique selling points that differentiate their offerings from competitors.

• D - Desire. Convincing customers of the product's advantage and its ability to satisfy specific needs.

  After capturing the public's interest, the goal is to create a desire for the product or service. This can be done by showing how the offering can solve a problem or fulfill a need, using persuasive language, testimonials or emotional appeals.

• A - Action. To push customers toward actually purchasing the product.

  Finally, the audience must be encouraged to take action, such as making a purchase, signing up for a newsletter, or visiting a website. The advertisement should contain a clear call-to-action so that the consumer can easily respond and take the desired action.

Some marketers have added another letter to the acronym and call it AIDAS:

• S - Satisfaction. To get the customer satisfied so that they could be a repeat customer and so they could give word-of-mouth to the particular product.

An interesting variant that is oriented more towards relationship marketing is the AEIOU acronym by Sanjay Anand (2004):

• Attention: Attract attention of potential customer (prospect). Differentiate your message with something that catches the prospect’s attention.

• Excitement: Get prospect excited about your ad messages. The message must be exciting for a prospect to want to read, watch or listen.

• Interest: Get prospect interested in your products/services. Appeal to your prospects needs and wants to get him/her interested in the wares.

• Order: Get prospect to order something/anything (free/paid). Get qualified prospects to order at least something. This could be free and/or paid.

• Use: Teach or remind prospect to use the products/services. Both before as well as after the sale, provide details on how best to use your wares.
  This last step reduces unwanted surprises and also helps build an ongoing client relationship.

Forum Forum about AIDA AIDAS. La Técnica AIDA or SPIN Selling La técnica AIDA es muy reconocida y utilizada aún en nuestros tiempos, sin embargo los métodos cambian, los clientes cambian sus usos y costumbres, la tecnología avanza en una dirección que cambia act... 9   🔥 Consumer Decision Journey Model (McKinsey) Traditional marketing methods for understanding the consumer buying process like AIDA are less useful in a world being transformed by digital markets. Consumer shopping and purchase behavior is rapidl... 7   Stages of Buyer Readiness Similar to AIDA Model, the Stages of Buyer Readiness are the psychological buying stages through which a consumer passes while purchasing any good or service. There are many slightly different models ... 5   Kotler's 5 A's of a Customer Path (Journey) in the Connected Era In the past, the customer journey used to be described using following 4 A's: AWARE (Attention), ATTITUDE (Interest, Desire), ACT (Action), ACT AGAIN (Satisfaction) These 4 A's should... 1   Start a new topic about AIDA AIDAS Sign up for free

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Best Practices The best, top-rated topics about AIDA AIDAS. Here you will find the most valuable ideas and practical suggestions. 🥇 History of the AIDA Model Who can give some background on the history of the AIDA model? Who first postulated it? Who coined the acronym AIDA? Who came uyp first with AIDAS? Thanks...... 5   3 comments

Expert Tips Advanced insights about AIDA AIDAS. Here you will find professional advices by experts. Consultancy Tips Teaching Tips Practical Implementation Tips The Three Stage Model of Service Consumption (Service Encounter) Consumption Behavior, Service Marketing, Strategic Marketing Management According to the three-stage model of service consumption, consumers go through 3 stages of service encounter namely; th... The Actual Relationship Between Cross-buying and Consumer Loyalty Customer Loyalty, Consumer Loyalty, Cross-Selling, Cross-Buying, Sales Management, Account Management There has been an ongoing discussion as to whether cross-buying (buying goods from various categories) is the consequenc... Brand Engagement of Consumers in the Digital Age Branding, Brand Management, Marketing, Advertising Edelman argues that nowadays people are connecting with brands in a different way than before. This is cuased mainly bec... International Versions of Websites. do or Don't? Branding, Brand Relationship, Internet Strrtegy An article of Bartikowski and Singh (2014) studies the efficiency of increasing Website Cultural Congruity (WCC) across ...

Information Sources Various sources of information regarding AIDA AIDAS. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Philip Kotler on Today's Relevance of Mass Advertising Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior Philip Kotler explains that mass advertising, typically through television and print, has lost most of its its effective... The Internet / Social Media Revolution Social Media, Internet Strategy, Internet Impact, Digital Revolution Video shows how fast social media is growing. And gives a clear status of the position of social media by 2014. Great s...

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