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Vinod
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Sales versus Business Development
What exactly is the difference between a sales executive and a business development executive? Any suggestions welcome...
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MANISH KUMAR
MBA, India
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Sales & Business Development I think business development looks for new applications for the product rather than the regular use.
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Ricardo Trevizo
Director, Mexico
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Diference SE versus BD The difference is that BD is looking for new applications in the target market. Sales generates new customers to the firm.
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bala
Manager, India
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Difference Between Sales and Business Development My point of view is that a Business Development Executive is superior to a Sales Executive.
A sales executive will think about how to sell products to different customers.
A business development excecutive will think how to develop the business like new product development, extending the business unit, etc.
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Lebona Tsotetsi, South Africa
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Difference Between Sales and Business Development - Marketing is a demand creation activity
- Sales is a demand realisation activity
- Development is an active initiation activity
- Business is a for-profit commercial activity
Therefore, it is clear that business development involves sales AND marketing in addition to other critical operational activities for the purpose of making a profit, thus it is more complex than sales.
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Thomas Johansson
Manager, Sweden
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Business Development versus Sales A definition that is used in IBM for large deals is that a business development executive deals with the first parts of an engagement (identification, value prop etc) and a sales executive takes over and closes the deal.
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Omar Khodr, United Arab Emirates
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Business Development Guides Sales Generally speaking, a business development executive guides the sales team on upcoming long term objectives, goals, trends and advises on must win opportunities ahead of time.
Sales execs deal with day-to-day activities to achieve short term objectives and ensure meeting the budget as well.
All in all, they complement each other and should always work together closely, keeping their communication open and listening well to the customer.
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S Shyam Prasad
Professor, India
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Sales versus Business Development Executives In fact business happens by
A) Need identification and creating an offer to satisfy the need.
B) Promoting the offer and positioning it in the mind of the customers so that the customers want to use it.
C) Selling the offer to the targeted customers and collecting the revenue.
Although marketing as a function takes care of all the above three stages of business, the marketing manager/executive takes care of point A above.
Sales takes care of point C above – the job of sales manager/sales executive.
Point B along with newer uses of the offer and thereby identifying newer target markets are assigned to business development manager/executive.
These activities are so close to marketing that no wonder, some organisations call the people taking care of these responsibilities marketing executives.
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Uditha Liyanage, Sri Lanka
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Sales Executive versus Business Development Executive Sales Executives focus on today's business and Business Development Executives focus on tomorrow's business.
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S K Bal Palekar
CxO / Board, India
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Sales versus Business Development An underlying concept is "Customer's Buying Journey". Sometimes, initially the customer does not even know that he has a problem that needs to be solved. In such case you need to make the customer realize the problem first and only then you can begin further contact. Business development generally focuses on this first stage in such a customer journey.
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MUNI DAVE
Business Consultant, India
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Sales Manager versus Business Development Manager
- A SALES REPRESENTATIVE normally sells existing products or services to existing customers, which may even approach the firm or shop by themselves.
- A NEW BUSINESS SALES REPRESENTATIVE sells existing products to new prospects, which then become customers.
- In business to business (B2B), a BUSINESS DEVELOPMENT EXECUTIVE (= Business Development Manager) finds new application of products, is searching for new markets, studies competitive products and suggests changes in existing products or in the price structure, demands for new practices, disciplines, certificates to remain relevant in the present market segment or to expand the market segment.
In short, he/she conveys the customer voice to the organization and arranges suitable transformation.
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Felian Maefair Anne
Student (MBA), Philippines
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Sales Executive and Business Development Executive @Thomas Johansson: I think your explanation is short and simply understood. You've given the most accurate description in my opinion.
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Isaac Adesanya
HR Consultant
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Sales vs Business Development Both are subset of marketing and are interwoven in a natural way.
Business Development (BD) precedes Sales.
BD includes researching to identify and develop new products/services or improving/upgrading/modifying existing products/services.
BD aims to expand the scope of business either vertically or horizontally.
BD maximises the marketing potential of the organisation business using SWOT analysis.
BD takes into consideration some elements of critical thinking and perpetual strive for constructuve innovations.
BD has indirect effect on the organization bottom line.
Sales on the other hand complements the process of BD. It ensures that the efforts of a BD manager comes to reality.
It's like the team work in a football team (attackers, defenders and the keeper).
Sales stands as a motivating factor for more future products/services development.
Sales has a direct effect on the organization's bottom line.
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James Mudzikitiri
Business Consultant, Zimbabwe
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Sales Management versus Business Development @MANISH KUMAR: I would add that Business Development looks at more than the distribution of the product. BD may include a feasibility study, the demographics, the traffic flow, sustainability of particular locations which sales management generally has no time for.
In smaller organizations and those whose product is not about volumes but about value, the BD function is lumped up in Sales Management.
However in organizations where the product's success comes from volumes and a wide distribution network the functions have to be separated with clear roles for each.
Note that the dynamics in 1st and 3rd world countries are very different.
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shobha H
Student (Other), United Kingdom
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Sales versus Business Development Sales and Business Development are both functions of the marketing organization of any organisation. The degree of their roles being intertwined varies from one industry to another. But normally "Business Development" is identifying platform, markets and new clients for the organisation's products or services while Sales' responsibility is to close deals and generate revenue for the company.
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Henry Ayoroh
Student (University), Turkey
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Sales versus Business Development Business Development is a systematical means of researching and developing new markets and target customers for a product and is also streamlining existing products to meet customer needs.
Sales is i...
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Laboy
Teacher, Puerto Rico
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The Difference between Sales and Business Development. @Bala: I agree because a Business Development Manager not only deal with the sales, but also with other decisions, even beyond marketing decisions....
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amanya
Business School Marketer, Uganda
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Business Development is Broader then Sales Sales are more focused on marketing, their activities therefore mainly concentrate on the market mix to achieve sales.
Whereas business development considers all stakeholders in order to achieve its ...
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Tony Reeve
Manager, United Kingdom
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Business Development is a Strategic Role Note that the label "Business Development" is often misused in practice!
Some sales people are given a Business Development title, maybe because it sounds less direct, but they are still sales.
...
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Charles Collins
Management Consultant, United States
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Chief Business Development Officer (CBDO) - My Job Description The role of Chief Business Development Officer (“CBDO”) is expected to have a broad and comprehensive knowledge of all matters related to the business of the Company with an eye towards identifying ne...
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ZAMRY BIN MD ZAIN
Business School Marketer, Malaysia
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The Difference Between Sales and Business Development Sales is working on promoting and selling goods, products or services to the market. The activities consist of selling existing and new products to the current market.
Meanwhile, business development...
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Jayaram
Business Consultant, India
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Business Development versus Sales Development BD is focused on finding out new products / new markets / new technology. This function is called market to market (M2M). This comprises of the leader of M2M and under him there could be a team of R&D...
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Ishmael Molutsi
Manager, Botswana
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Business Development versus Sales Management I think the former is about creation of opportunities through strategies whereas sales is about disposal (selling) products/services by establishing who wants those business opportunities for their be...
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Charles Collins
Management Consultant, United States
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CBDO - my Job Description @Jayaram: Yes this is very close to the role I currently occupy....
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Alfred Ocka
CEO, Albania
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Sales and Business Development Require Different Thinking Sales persons need more pragmatic thinking, oriented at current situations and actions.
BD persons need to see, plan and construct things to serve in the future; things that are still not visible tod...
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Bruno Catherin
Project Manager, France
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BD versus Sales @Ricardo Trevizo: Business development is less aggressive than sales. In my view, you realize BD mainly with an existing customer, you perform sales activities on targets in a market....
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Charles Collins
Management Consultant, United States
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My Job Description @MUNI DAVE: Yes, this is very close to my current job description....
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Werner Du Plessis
Manager, South Africa
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Business Development versus Sales Management While the responsibilities of a sales executive and a business development executive may overlap to some extent, there are significant differences between the two roles.
SALES EXECUTIVES are primaril...
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Mrs.Sayran Ghafuri,Kittani
Coach, Iraq
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What is the Purpose of Making This Comparison? Why is there a comparison between a sales executive and a business development executive?! What is the purpose of this comparison?...
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Jaap de Jonge
Editor, Netherlands
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Reason for Comparing a Sales Exec with a Buss Dev Man @Mrs.Sayran Ghafuri,Kittani: IMO the main reason for this comparison is to understand the differences between the 2 roles that both involve a way of selling, but at a different level, in a different w...
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Moderated AI
Netherlands
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Differences Sales Executive and Business Development Executive While there can be some overlap in responsibilities between a sales executive and a business development executive, these roles typically have distinct focuses within an organization. Here are the mai...
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